School Marketing Consultant

Colorado International Language Academy (CILA) is seeking an experienced, creative, and strategic Marketing Consultant to develop and implement a comprehensive marketing strategy that strengthens CILA's visibility, brand, enrollment pipeline, and connection with families and the broader community.

Working in partnership with CILA's administration and school board, the consultant will evaluate CILA's current marketing efforts and develop a practical, sustainable marketing plan that reflects the school's mission, unique language-immersion model, and value to students and families.

This is a 1099 independent contractor position with flexibility in how and when the work is performed. The ideal candidate is both a strategic thinker and a hands‑on marketer who can develop a plan and then help execute it.

• Conduct an assessment of CILA's current marketing, branding, communications, website, and social media presence.
• Identify opportunities to strengthen CILA's visibility and differentiate the school from other educational options.
• Develop a comprehensive annual marketing plan with clear goals, target audiences, strategies, priorities, timelines, and measures of success.
• Develop recommendations for allocating marketing resources and budget effectively.
• Establish key performance indicators (KPIs) to measure marketing reach, engagement, inquiries, applications, and enrollment.
• Develop a marketing calendar aligned with the school year, enrollment cycle, key events, and community activities.

• Evaluate CILA's existing website for content, design, usability, accessibility, search engine optimization (SEO), and effectiveness in communicating CILA's value proposition.
• Develop recommendations for a website redesign or significant refresh.
• Improve website content and organization to make it easy for prospective families to understand:
  • CILA's mission and educational model
  • Language-learning opportunities
  • Student experience
  • Academic programs
  • School culture and community
  • Enrollment and admissions process
  • Why families should choose CILA
• Ensure the website effectively converts visitors into inquiries and prospective families.
• Coordinate with website developers/designers as needed and/or perform appropriate updates directly.

• Assess CILA's current social media presence and identify opportunities for improvement.
• Develop a social media strategy appropriate for CILA's target audiences.
• Establish a consistent content calendar and posting schedule.
• Create or coordinate engaging content highlighting:
  • Student learning and accomplishments
  • Language and cultural experiences
  • Classroom activities
  • Teachers and staff
  • School events
  • Family and community engagement
  • Enrollment opportunities
• Recommend appropriate platforms and strategies for reaching current and prospective families.
• Monitor engagement and use performance data to refine the strategy.

• Evaluate CILA's current branding and messaging for consistency and effectiveness.
• Clarify CILA's unique value proposition and key messages for prospective families.
• Develop consistent messaging that can be used across the website, social media, print materials, presentations, and other communications.
• Recommend improvements to visual identity, photography, graphics, and other brand elements as appropriate.
• Develop messaging that effectively communicates the benefits of language learning and cultural exposure.

• Develop marketing strategies designed to increase awareness, inquiries, applications, and enrollment.
• Identify opportunities to…