Lead Product Marketer​/Head of Product Marketing

This is a remote position.

Trade Lanes is America’s up and coming trade workflow automation solution. We help trade ops (that means all those food and products you consume internationally) shipments eliminate paper filing, ensure data accuracy, remove duplicity among teams and much more for streamlined, reliable trade management. We are looking for a Product Marketer who can drive a Product-Led Growth strategy as we continue to innovate our product and drive value for the trade industry.

Reporting directly to the CEO, our Product Marketer will play a pivotal role in delivering on the mission. You will own Voice of Customer so that you can craft messaging and positioning that resonates with our audience. You will design strategies to drive measurable outcomes for our customers using the Jobs To Be Done framework. Notably, you’ll be accountable to activate and expand customers using a Product-Led approach.

As the Product Marketer, you will also have an active hand in everything go-to-market at Trade Lanes from channel strategy to awareness campaigns. You might be an experienced researcher who wants to dive into product marketing. You might be a trained product marketer well versed in product-led growth. You might be a growth marketer with a knack for UX optimization.

Regardless of your previous marketing experience, if the above excites you - we want to talk to you!

We are pioneers in trade workflow automation. We make complicated compliant shipping tasks for export teams easy. These are the most important transactions for our customers – we think of our work as serving global trade’s most stressful moments – and it’s a responsibility we take seriously.

Customers love the time our platform gives them back. We've just launched a Product-Led Growth version of Trade Lanes. We need you to take us to the next level of delivering value for customers, quickly and easily.

Responsibilities

• Work closely with the leadership, customer success and product teams to align on and achieve company targets.
• Own company and product positioning and integrity.
• Own product marketing roadmap.
• Conduct customer research and feed learnings into marketing messaging and strategies.
• Own Jobs To Be Done
• Build and execute new go-to-market strategies, including sales, PR, content and events.
• Own and optimize marketing channels and their respective funnels, including the website, SEO, and email.
• Own product and feature launches, as well as customer adoption.
• Own optimization of the free to paid customer adoption.
• Own all customer experience touchpoints, including email, in-app, and customer support.
• Manage marketing vendors and contractors, including email marketing and SEO.
• Define goals and measures of success for all marketing functions and report on them regularly to leadership.
• Manage departmental budget and ROI.

About You

• You have a Bachelor’s degree or MBA in Marketing, Business or a related field with previous work experience.
• You have 5+ years of direct and relevant experience in digital marketing (previous experience in product marketing is a plus).
• You rely on data for insights and are conversion focused, but you aren’t afraid to try new things.
• More than a strong writer and editor (superior proficiency in English a requirement), you have exceptional product positioning, messaging and storytelling skills.
• You’re a strong SaaS product marketer with experience in funnel conversion optimization.
• You are well versed in Jobs To Be Done.
• You can work across teams and roles extremely well.
• You have hands‑on expertise in martech (analytics, reporting, automation, etc.).
• You illustrate excellent time management, strong attention to details, and are committed to meeting…