Head of Marketing | From

Want to build a marketing function from the ground up, rather than inherit someone else's?

This role owns every part of marketing at GEKO Energy, from Meta ads and creative to brand, email and the team that delivers it all. This is a senior hire and we're looking for someone who wants to grow with the business long term. The role is designed to become our Marketing Director position, and for the right person there is a clear route to a directorship and an equity stake as we scale.

GEKO Energy is a new MCS-certified solar installer, but we're not starting from scratch. We're built on years of success in solar lead generation and sales, and that gives us a pipeline and a commercial engine most new installers don't have. We completed 20 installations in our first month, we're on track for 450 installs in our first year, and the ambition is to be a top five UK installer within five years.

We intend to scale aggressively, and marketing sits at the centre of that.

• Own our Meta ads account end to end, including strategy, campaign structure, budgets, audiences and optimisation
• Scale spend profitably while keeping cost per lead and lead quality in line with sales capacity
• Build a structured testing programme across creative, copy, offers, audiences and landing pages
• Report on performance in terms that matter to the business: cost per lead, cost per sale and return on spend

• Lead the creative direction for all ads, generating ideas, writing briefs and signing off final output
• Manage video editors and designers, including freelance and offshore talent
• Be comfortable on camera and act as a face of the brand, visiting install sites to film content and ads

• Reduce our dependence on a single channel by testing and building new ones, such as Google, email, referral and organic social
• Own the GEKO Energy brand and keep it consistent across ads, website, email and customer touchpoints
• Run email marketing and nurture to get more value from the leads we already generate

• Wear multiple hats at the start, doing much of the hands-on work yourself
• Build and lead a marketing team as we grow, hiring well and setting the standard for how marketing is run and measured
• Work closely with sales and operations so that lead volume and quality match what the business can convert and install
• Take a seat at the table on growth strategy as the role moves towards Marketing Director
• A proven track record of managing and scaling Meta ads, with meaningful monthly budgets and results you can evidence
• Hands-on experience of both the ad buying and creative sides of paid social
• A strong grasp of marketing beyond Meta, including brand, email, funnels and conversion
• Experience managing people, ideally including building a team from scratch
• Commercially minded and numbers-driven, comfortable owning targets
• Comfortable on camera, with previous experience appearing in content or ads
• Self-motivated and able to organise your own week while working remotely
• Lead generation experience in solar, home improvement, energy or another high-ticket consumer sector
• Experience managing offshore or freelance creative teams
• Familiarity with CRM and email tools such as Close or Smart Lead
• Experience in a fast-growing business or scale-up

• A senior role with full ownership of marketing across the business
• Remote working, with site visits for filming
• The budget, pipeline and backing to build a marketing function properly
• A clear path to Marketing Director, with a route to a directorship and an equity stake for the right person as the business scales