Remote Customer Lifecycle Marketing Manager EMEA

Description

About the Role

As the Customer Lifecycle Marketing Manager for EMEA, you will execute the execution of customer expansion, adoption, and engagement programs across the EMEA region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle.

You will balance global consistency with local nuance, ensuring EMEA customers receive meaningful, timely, and data-driven engagement at every stage.

Location - remote, anywhere in UK

What You’ll Be Doing

EMEA Expansion & Adoption Programs

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals

• Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior

• Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions

Cross-Functional Partnership

• Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates

• Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities

• Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership

Customer Insights & Measurement

• Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement

• Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact

• Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results

Lifecycle & Journey Execution

• Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile

• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes

• Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona and regional needs

Customer Engagement & Advocacy

• Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities

• Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives

• Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity

• Manage customer swag fulfillment and incentive programs through Reachdesk

Optimization & Scale

• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes

• Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization

• Other duties as assigned

About You

• 5+ years of B2B SaaS customer or lifecycle marketing experience

• Experience building targeted, behavior-driven lifecycle programs across the customer journey

• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs

• Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances

• Experience applying experimentation…