Digital Marketing Specialist - Hospitality

Our client is seeking a creative and analytical Digital Marketing Specialist to join their team, supporting hospitality businesses remotely from Centurion . This role is pivotal in developing and executing comprehensive digital marketing strategies to enhance online presence, drive bookings, and engage with target audiences. You will leverage various digital channels to achieve marketing objectives, working closely with hotel management and marketing teams.

This is a fully remote position, offering the flexibility to work from anywhere while contributing to the success of our client's diverse portfolio of hospitality properties.

• Develop and implement integrated digital marketing campaigns across channels like SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize social media profiles, creating engaging content and fostering online community interaction.
• Analyze website traffic, campaign performance, and ROI using tools such as Google Analytics to identify insights and inform strategy.
• Create compelling marketing content, including website copy, blog posts, and promotional materials, tailored for the hospitality sector.
• Monitor industry trends and competitor activities to identify new opportunities and maintain a competitive edge.
• Collaborate with design and web development teams to ensure website usability and effective user journeys.

• Proven experience as a Digital Marketing Specialist , with a strong focus on online campaign management and execution.
• Demonstrable experience with SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) and reporting on key performance indicators.
• Excellent content creation and copywriting skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in the hospitality industry is a significant advantage for this remote role.

• Competitive salary commensurate with experience and fully remote work.
• Opportunity to work with a diverse range of hospitality clients and brands.
• Professional development and continuous learning opportunities in digital marketing.
• Flexible working hours and a supportive remote work culture.
• Contribution to innovative marketing strategies within the vibrant tourism sector.