Brand and Digital Marketing Manager

Department: Marketing
Location: Cape Town – Work from Home, in line with organisational requirements
- Potentially Hybrid
Reporting to: Marketing Director
Salary: Market-related
FTC- 12 month FTC

The Marketing Manager:
Brand and Digital is responsible for owning how the company presents itself in the market through strong brand execution, integrated paid and organic campaigns, digital channels and brand experiences.

The role leads brand-focused marketing activity that builds awareness, relevance, perception and market demand, including campaigns supporting the overall brand, customised offerings and key accounts.

The role provides senior ownership of the website and organic social media presence, setting priorities and direction while supporting team members manage day-to-day execution.

The role also leads brand events and activations and manages the external marketing partners required to deliver high-quality brand experiences.

The position works closely with the Marketing Manager:
Programmes, who leads programme and enrolment-focused marketing, lead generation and revenue-focused campaigns, as well as the Communications and Stakeholder Relations Specialist, who leads communications, thought leadership, PR, reputation and strategic stakeholder engagement.

• Must be Cape Town-based
  .

• The role is technically Work from Home
  , but the successful candidate must anticipate regular ad hoc and planned travel to Bellville and Stellenbosch

• Must have own reliable transport
  .

• Must be willing and able to undertake planned travel within South Africa and to African countries
  .

• Relevant degree in Marketing, Business, Communications or a related field
  .

• An Honours degree or relevant postgraduate qualification will be advantageous.

Minimum 10 years’ relevant marketing experience, with strong practical experience in:

• Brand management and translating brand positioning into strong market-facing activity.

• Developing and managing integrated paid, owned and organic campaigns
  .

• Website management, UX and digital customer experience.

• Digital marketing, organic social media, SEO, GEO, analytics and performance measurement.

• Planning and delivering brand events, conferences and activations.

• Briefing and managing agencies, designers, digital specialists and other external partners.

• Managing marketing budgets and making commercially sound investment decisions.

• Making difficult marketing and investment trade-offs when required.

• Using audience, campaign and market insights to improve marketing activity and effectiveness.

• Working across different products, audiences, business units and/or markets.

• Experience in B2B or corporate audience marketing will be advantageous.

• Experience in higher education, executive education or professional services will be advantageous but is not essential

• Experience across African markets will be valuable.

• Agency-side experience will be advantageous.

• Strong understanding of brand positioning and the ability to translate strategy into distinctive, consistent and high-quality market-facing work.

• Ability to plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels.

• Strong working knowledge of websites, UX, organic social media, SEO and GEO.

• Ability to interpret audience, platform, campaign and market information and use insights to improve brand and digital activity.

• Ability to identify and apply appropriate AI, automation and emerging technologies to improve marketing effectiveness and processes, while considering accuracy, data privacy, intellectual property, brand integrity and human oversight.

• Strong campaign, event and activation management…