Marketing Manager Reside Houston, TX Area)

Must Reside in the Greater Houston, Texas Area

McLaurin Law PLLC | Houston, Texas | Full Time

McLaurin Law is a Houston plaintiff-side firm. We represent Texas policyholders in insurance coverage disputes, injured people in personal injury cases, and property owners and contractors in construction litigation.

We are a technology-first law firm. We build our own AI systems, we automate what should be automated, and we measure what we do. We are value driven, and we run as a meritocracy: results and ownership count for more than tenure or title. Our founder also spent years inside the insurance industry before switching sides, and that insider’s view shapes how we evaluate cases, how we talk to clients, and how we market.

This is not a blank page. Leadership has already set the direction. Your job is to run it, sharpen it, prove what works, and build on it.

• Fast lead flow now. Google Local Services Ads and vetted paid lead sources for personal injury, with lead generation vendor scorecards and dispute rights in writing.
• Referral partners. A structured referral partner program covering roughly thirty professions that touch our clients before we do, plus firm referral events.
• Local search and content. Houston suburb landing pages, practice-area pages, and a blog calendar built around the questions clients actually ask.
• Video. Short-form video on counter intuitive Texas insurance law, produced with an in-house AI voice and avatar pipeline and videos produced by the owner and people working at the firm. You will manage the calendar and the output.
• Social. A consistent presence on Linked In, Facebook, Instagram, You Tube, and Tik Tok, fed by the video pipeline and blog. Every post ties back to a page, a phone number, or a form we can track.
• Email marketing. Nurture sequences for open leads and unbooked consultations, follow-up drips by practice area, and a regular newsletter to past clients and referral partners. Built on Clio Grow automations and an email platform, measured by consultations booked, not opens.
• SEO in-house. Move search work from an outside vendor to in-house ownership.
• Targeted offline. Selective direct mail and community presence where the data supports it.
• Intake alignment. Every lead sourced and tracked, with intake metrics (speed to contact, follow-up cadence, pipeline progression) already defined.

• The number. The monthly qualified-lead target by practice area, and the channel mix that hits it.
• Lead generation vendors. Selection, negotiation, tracking, and the decision to cut what does not perform.
• Paid advertising. Google Ads (PPC), Local Services Ads, and Meta campaigns end to end: targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization.
• Digital presence and reputation. The website, Google Business Profile, directories, reviews, email, and social channels, with a steady review-request process for closed matters and a response to every review.
• The content and video calendar. Working with attorneys to turn case insight into pages, posts, and scripts, and feeding topics and scripts into the firm’s AI video pipeline.
• The referral partner program. Outreach, touch cadence, events, and source tracking.
• Marketing accounts and assets. Ad accounts, analytics, call tracking, domain, hosting, social handles, and logins held in the firm’s name, including a clean transition of assets and access from the outgoing agency.
• Advertising compliance workflow. Attorney review of all public-facing content before it publishes, State Bar of Texas advertising review…