Online Content Marketeer

Liliane Fonds is looking for an online content marketeer to help involve more people with Liliane Fonds.

Together with partners in Africa, Asia, and Latin America, Liliane Fonds has been making the living, playing, and learning worlds of children with disabilities more accessible for over 40 years. They contribute to a society in which everyone can participate. They do this together with a large supporter base in the Netherlands: thousands of people who, like us, believe that every child has the right to a chance to learn, play, and take part.

Behind every child there is a story that needs to be told. To make sure this story is heard and that people take action, they are looking for an:
Online Content Marketeer

They embrace diversity because they believe a diverse workforce leads to the best results. A positive organisational culture is essential here, so they make extra efforts to create an inclusive work environment where everyone feels welcome, seen, and valued. In line with their mission.

As Online Content Marketeer, you help involve more people with Liliane Fonds. You develop creative concepts for their online acquisition and retention campaigns and turn them into strong content. The emphasis is as much on visual content as on text, with a strong focus on video. You translate the stories of children with disabilities and their families into storytelling that touches people, always keeping the dignity of the children you write about in mind.

Whether it’s a video for which you write the script and handle the editing, or compelling, action‑oriented copy for landing pages, ads, emails, and social posts, you know how to move people and set them in motion. This way you activate donors and show what their support means for children with disabilities. Besides the freedom to develop your own ideas, you test the results across their online channels for conversion (CRO) and findability (SEO/GEO).

You optimise always‑on campaigns and donor journeys based on insights from data. Finally, together with their content specialists, you determine the content strategy for their social media channels. You create content yourself and use a content calendar to maintain a recognisable and consistent presence. You keep a close eye on what works and adjust based on reactions and results. As Online Content Marketeer, you are part of the Fundraising team, which is part of the Communication & Fundraising department.

You work closely with two online marketing colleagues and also collaborate with the Content Specialists of the Communication team. With your work, you make an impact on the visibility and effectiveness of Liliane Fonds and contribute to improving the living conditions of children with disabilities worldwide.

• A completed degree in marketing, communication, multimedia design, or a comparable field (vocational/applied sciences level, MBO/HBO).
• Relevant work experience in a similar role.
• Knowledge of and experience with devising and developing campaign concepts.
• Knowledge of and experience with online channels:
  Meta Business Manager, Google Ads, You Tube, Linked In, etc. Knowledge of and experience with video editing:
  Premiere Pro, Cap Cut, etc.
• Knowledge of and experience with CMS systems, such as Word Press.
• Affinity with social media and online trends. Experience with filming, photography, and image editing is a plus.
• Command of the Dutch language, both spoken and written, at C1/C2 level. Command of English at a minimum of B1/B2 level, or you are willing to learn.
• Finally, you recognise yourself in the core values of Liliane Fonds: openness, connection, and trust.

At Liliane Fonds you work for an organisation with a clear…