Digital Marketer Remote

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.

If you've shopped online for a mattress in the last decade, there's a good chance you've already experienced our award-winning Nectar Sleep and Dream Cloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day.

It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

To be considered for this remote opportunity, you must reside and be authorized to work within the United Kingdom.

We are looking for a Digital Marketer to join our small and agile UK team, reporting to the Growth Director. You will work across both brands with day-to-day ownership of two key channels:
Your primary channel will be Email & CRM. Planning, designing, building, and sending campaigns and automated flows. Your secondary channel will be Organic content – writing SEO-optimised copy for the websites and supporting our visibility in traditional and AI-powered search. You won't be expected to run paid media campaigns, but you will need a good understanding of how PPC, Paid Social, and Affiliates work so you can contribute to wider marketing discussions and ensure your channels are coordinated with the broader plan.

Email & CRM

• Own and manage the promotional calendar across both brands, coordinating campaign timing, offers, and messaging to ensure a consistent and well-planned trading rhythm throughout the year.
• Plan, design, build, and send email campaigns across both brands, including promotional sends, product launches, and seasonal activity.
• Manage automated CRM flows: welcome series, abandoned cart/browse, post-purchase, and win-back sequences.
• Design visually engaging, on-brand email templates with strong attention to layout, imagery, and copy.
• Segment audiences and personalise messaging to improve engagement and conversion.
• Report on email performance (open rates, CTR, revenue per send, list growth, deliverability) and act on the data to improve results.
• Keep up to date with email best practice, including deliverability, accessibility, and dark mode rendering.

Organic, SEO & Content

• Write and publish SEO-optimised content for both websites: blog posts, buying guides, landing pages, and product copy.
• Identify keyword opportunities and content gaps to support organic growth.
• Write content with an awareness of how AI and LLM-powered search experiences (e.g. Google AI Overviews, ChatGPT, Claude, Perplexity) surface and reference brand content.
• Monitor organic performance using Google Search Console, GA4, and tools such as SEMrush.

General

• Coordinate email and content activity with the wider marketing calendar and any paid campaigns.
• Support the Growth Director with ad hoc tasks, competitor research, and reporting as needed.
• Ensure all work is consistent with each brand’s positioning (Nectar as accessible value;…