Trade Marketing Specialist - FMCG

Our client is seeking a creative and analytical Trade Marketing Specialist to develop and execute impactful trade marketing strategies for their FMCG brands. This is a fully remote position, allowing you to contribute innovative ideas and manage campaigns from anywhere. You will be responsible for collaborating with sales teams, retailers, and distributors to create effective in-store promotions, merchandising programs, and point-of-sale materials that drive brand visibility and sales growth.

The ideal candidate will possess a strong understanding of the retail landscape within the FMCG sector and a passion for developing strategies that resonate with both trade partners and end consumers, fostering strong brand presence.

• Develop and execute strategic trade marketing plans aligned with overall brand and sales objectives.
• Create compelling in-store promotional materials, displays, and merchandising solutions.
• Collaborate closely with the sales team to provide them with the necessary tools and support for retail execution.
• Analyze trade promotion performance and ROI, making data-driven recommendations for optimization.
• Manage relationships with external agencies and suppliers for the production of marketing collateral.
• Stay abreast of industry trends, competitor activities, and shopper insights to inform strategy development.

• Proven experience as a Trade Marketing Specialist or in a similar marketing role within the FMCG industry.
• Strong understanding of retail environments, shopper behavior, and trade promotion principles.
• Excellent project management, communication, and analytical skills.
• Proficiency in using data analysis tools to measure campaign effectiveness.
• Ability to work independently and proactively in a remote setting.
• Bachelor's degree in Marketing, Business Administration, or a related field.

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering flexibility and autonomy.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and skill development.
• Exposure to a wide range of leading FMCG brands.
• A dynamic and collaborative virtual work environment.