Fractional Head of Content + Acquisition

[Techne] | Fractional contractor, output-based (not tracked by hours), with a path to full-time in-house | Remote, with regular monthly travel required for in-person work from any one of our three hubs:
Boulder/Denver, Providence/Boston, or New Orleans | USD

Focus: Content is how people find out Beacon exists, and how they decide it's worth inviting their friends to. You own that engine — what gets made, who makes it, and whether it turns into activated circles. Paid tests, partnerships, and the invite loop still report through you, but they're in service of what the content proves is working.

We're building something that moves people off their phones and back into their neighborhoods. Our first version, Beacon, lets you tell the people you actually know, "I'm going to the farmers market, find me there." It only works if your friends are on it. We are starting with mothers in our pilot hub because they are the center of the local social graph.

If it works there, we move to the next city.

We can build a great product and still fail if nobody's friends are using it, or if nobody outside our pilot hub ever hears what this actually is. This role exists so that doesn't happen.

• Content, as the top of the funnel. Short vertical video is the acquisition channel — it's how this spreads before the invite loop ever gets a chance to. You decide what gets made, who makes it, and what it's trying to prove — not just "what's happening in town" but content built to convert a viewer into a circle. You select and brief creators, and you're accountable for view-to-join conversion, not view count.
• Circles, fed by content. The product works when existing groups — a school grade, a team, a neighborhood — move onto it. Content is now the main way you find and warm up the connectors who bring their circles in. Right now, this is ten ambassadors in our pilot hub. By February, it needs to be a playbook any city can run without us.
• The invite loop. We don't do follower counts or social proof. The only way we grow is through direct invites. You're responsible for how many people actually accept those invites, and for making sure content is feeding that flow with people who are primed to say yes. You'll work with the product lead on every screen that touches it.
• Paid acquisition, as a secondary lever. Meta and Instagram tests, mostly built on your best-performing content. This is a bridge, not the foundation. We run these against a strict cost ceiling with a "kill rule" if they don't perform.
• Partnerships, as a secondary lever. Organizations with active audiences — schools, charities, local groups. You open the door, structure the deal, and measure if their people actually show up. Content you've already made is often the thing that gets you the meeting.
• The scorecard. CAC by content piece and by creator, view-to-join conversion, and blended CAC across channels. You publish these numbers weekly. This scorecard decides where next month's money and creator hours go, and which creators get more briefs.

You're inheriting a plan that's already in motion for September and October. Your job is to take it over and make it better. You will also have access to our copyrwriters and a small production team to execute your vision(s)

• By December 15, 2026: A content engine that can point to specific pieces driving specific circle joins — not just views. 12 to 15 active circles in Boulder, Providence, Boston, or New Orleans with at least 40% of members accepting invites. The scorecard is live and being used for board evaluations.
• By January 31, 2027: A finished content and creator playbook for moving into a second city. We need to see at least one active circle in a new…