Associate Brand Manager - Innovation

King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more.

We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet.

Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.

The Associate Brand Manager – Innovation supports the development and execution of innovation initiatives that advance King Arthur’s growth objectives. This role leads Direct-to-Consumer (DTC) innovation projects and other close-in new product opportunities, from concept through commercialization, and partners cross‑functionally with Product Development, Operations, Finance, Sales, Brand Marketing, Editorial, Digital, Shopper Marketing, and Direct‑to‑Consumer teams to execute innovation initiatives, develop commercialization plans, and bring new products and experiences to market.

This role leverages consumer, category, and marketplace insights to identify opportunities, support innovation pipeline development, and recommend actions that drive growth.

Yes, we have the standard "stuff" - medical, dental, vision, company paid short- and long‑term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match.

But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)
* and knowing that those working with you are dedicated and engaged co‑employee owners that believe in you and your extraordinary abilities to move us all forward.

Hybrid combining working from home, and onsite in White River Junction VT 2-3 days per month. Ideal candidates will be located within 120 miles of our offices.

$82,000 to $110,800 annual salary; commensurate with experience.

• Leads assigned Direct-to-Consumer and close-in innovation initiatives, including product development, commercialization planning, launch execution, and post-launch evaluation.
• Analyzes consumer, category, sales, and syndicated data to identify opportunities and generate actionable insights.
• Supports development of the innovation pipeline through concept generation, opportunity evaluation, and refinement of product and experience ideas; develops and maintains a strong understanding of consumer needs, market trends, competitive activity, and category performance.
• Manages project timelines, deliverables, and stakeholder communication to ensure successful execution of assigned initiatives.
• Develops project briefs, business recommendations, launch materials, and cross-functional communications for assigned projects.
• Partners with Product Development, Packaging, Operations, Finance, and Commercial teams to bring innovation concepts to market.
• Partners with…