Head of Marketing

Office
- The Marlborough Head, Drury Lane, Covent Garden, Reporting to the Sales & Marketing Director

Know your London pubs? Got strong opinions on what makes a brand stand out, a campaign land and a launch the place everyone wants to be? We should talk.

Urban Pubs & Bars are looking for a Head of Marketing to help make our brilliant pubs, bars and restaurants the places people can’t stop talking about. From neighbourhood locals with bags of personality to Salt Yard’s restaurants and the competitive socialising buzz of Bat & Ball, this is a brief with plenty to get your teeth into.

We’re a growing business with a simple ambition: to create the best and most admired pub, bar and restaurant company in London. Our venues are individual, and their marketing should be too. You’ll build fame for our brands while making sure every pub feels part of its neighbourhood.

Now we’re after someone to lead the charge...

• Lives and breathes hospitality — you know the London food and drink scene, what’s making noise and what makes people book a table.
• Has led brand and marketing strategy before and can show the impact — stronger awareness, busier venues and more covers.
• Brings big ideas and knows how to make them happen — clear briefs, sharp campaigns and events people want to turn up to.
• Understands how to keep a brand consistent while giving individual venues room to show their personality.
• Builds brilliant relationships — with General Managers, suppliers, partners, press, influencers and agencies.
• Has a commercial head as well as a creative one — comfortable owning budgets, setting priorities and making the spend work hard.
• Leads with energy, develops their team and stays calm when the campaign calendar gets busy.

Own the marketing strategy and annual campaign calendar across Urban Pubs & Bars, Salt Yard Group and Bat & Ball. Bring our brands to life, give guests a reason to visit and help our venues turn awareness into footfall and covers.

• Protect and develop our visual identity, tone of voice and guest experience, keeping standards high across a diverse estate.
• Build brand fame for Salt Yard Group and Bat & Ball, with campaign ideas that fit the brand and support commercial targets.
• Set the concept and creative brief for each campaign. Work closely with the Head of Digital, who owns digital channels, technology, online delivery and performance.
• Lead PR, press and influencer relationships, getting our venues into the right conversations across consumer and trade media.
• Create supplier partnerships, sponsor ships and brand collaborations that bring value, profile and standout events.
• Lead new venue launches, seasonal activations, experiential events and private hire promotion.
• Give General Managers the collateral, offers and practical tools to compete locally, working with sales and operations to shape promotions.
• Manage the marketing budget, creative production and our design, print and PR agencies.
• Lead and develop a Content Marketing Manager and a Local Marketing Executive.

Put your heart on your sleeve: take ownership, be bold and treat the business as if it’s your own. Our values are simple:
Be a Winner, Be Better and Have Fun. Set high standards, back your team, keep finding smarter ways to do things and bring energy and personality to the journey.

You’ll be based at our head office in The Marlborough Head in Covent Garden, with plenty of time out in our London venues. Day to day, you’ll work from the office or a site, getting close to the teams and guest experience. There’s flexibility for occasional working from home when personal appointments call for it and the office is a…