Senior Manager, Product Marketing - Offsite Display DSP

Position: Senior Manager, Product Marketing - Offsite Display DSP
Reference: R-2576653

Posted:

Location:

SAN BRUNO, CA, United States; HOBOKEN, NJSalary: $117000 - $234000/year

Type:
Full time / Regular/Permanent Company:
Walmart Business Segment:
Home Office Senior Manager, Product Marketing – Team Lead for Offsite Display DSP Position Summary We are seeking a Senior Manager, Product Marketing – Team Lead for Offsite Display DSP to lead the go-to-market strategy, commercialization, and market success of Walmart Connect's DSP portfolio. This leader will define the product marketing strategy for Walmart Connect's DSP, driving advertiser adoption, platform utilization, and commercial growth while strengthening Walmart Connect's position as a leading DSP within the retail media and programmatic advertising ecosystem.

Serving as the strategic bridge between Product, Engineering, Sales, Revenue, and Partnerships, this role translates complex capabilities into compelling customer value propositions and scalable commercialization strategies. The Senior Manager will shape how agencies, brands, and advertisers understand and succeed with Walmart Connect's DSP while accelerating customer growth and business impact. Success in this role requires deep expertise in the DSP ecosystem, programmatic buying workflows, retail media, and the competitive AdTech landscape.

You'll partner closely with Product to incorporate customer and market insights into commercialization strategies such as influencing roadmap priorities and identifying growth opportunities. What You'll Do Define the commercial vision and go-to-market strategy for Walmart Connect's DSP portfolio, ensuring commercialization efforts are grounded in advertiser needs, market opportunity, competitive differentiation, and long-term business growth. Own commercialization for Walmart Connect's DSP portfolio by packaging, positioning, and commercializing strategic partnerships, integrations, and platform capabilities to drive advertiser adoption, platform utilization, and revenue growth.

Partner closely with Product, Engineering, Sales, Revenue, Partnerships, and Marketing to align priorities, influence roadmap decisions, and accelerate market adoption across the DSP portfolio. Build scalable sales enablement, customer-facing content, and agency education that increases advertiser confidence and strengthens Walmart Connect's competitive positioning within the retail media and programmatic ecosystem. Lead customer insights strategy for Walmart Connect's DSP portfolio, developing differentiated positioning, messaging, and value propositions while establishing best practices for commercialization and adoption informed by advertiser feedback and market intelligence.

Define success metrics and review frameworks that measure advertiser adoption, platform utilization, customer outcomes, retention, and commercial impact. Drive adoption of Walmart Connect's DSP portfolio across agencies, advertisers, and programmatic buyers by developing adoption strategies informed by customer feedback and internal insights, identifying barriers, and translating those learnings into actions that accelerate market success. Lead, coach, mentor, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, coaching and mentoring, driving performance management, operational cadence, and fostering a culture of accountability, excellence, customer focus, and continuous learning.

What You'll Bring 7+ years of Product Marketing experience in AdTech, Retail Media, Programmatic Advertising, SaaS, or Digital Media. 3+ years of proven experience leading and developing teams, with a track record of elevating performance,…