Senior Manager, Product Marketing

Position: (USA) Senior Manager, Product Marketing
Reference: R-2553884

Posted:

Location:

SAN BRUNO, CA, United States; HOBOKEN, NJSalary: $117000 - $234000/year

Type:
Full time / Regular/Permanent Company:
Walmart Business Segment:
Home Office Influential Communication Possess knowledge of Verbal nonverbal behaviors application and allocation of business communication styles techniques in ambiguous and challenging situations situational awareness communication channels mediums interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties influencing styles To be able to carry out the following responsibilities Leads discussions with varying viewpoints presents to and influences audiences across divisions using appropriate framework stools leverages factbased data and analytics insights from multiple finance and business domains to build a cohesive narrative form an argument organize thoughts and present in a clear concise and meaningful way demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs acts as a trusted advisor to business partners influencing them to act as needed to move the business forward provides effective timely feedback to others seeks internalizes and utilizes feedback to make changes

Market Research Possess knowledge of Market research approaches and methodologies market research reporting standards and formatting market analysis techniques To be able to carry out the following responsibilities Selects appropriate investigative or analytical methods to assess a market research project combines historical and current data to generate market research reports assists in the planning design and implementation of a market research project analyzes the validity and reliability of market research results follows a certain structural research process for conducting market research

Partnership Collaboration Possess knowledge of Stakeholder identification and mapping stakeholder analysis stakeholder communication stakeholder engagement techniques stakeholder management effectiveness tools and methods fluency in specialized business vernacular To be able to carry out the following responsibilities Builds maintains and enhances effective internal and external partnerships influences outcomes and assists in communicating shared goals with groups and parties identifies and addresses additional partner needs and educates partners on value creation communicates with other individuals or teams to solve shared problems identifies how changes in business strategy impact talent and recruiting strategies consults regularly with leaders of business units to advise on strategic decisions brings ideas and solutions proactively to the business and team members promotes in the workplace

Product Awareness and Adoption Possess knowledge of Product characteristics and attributes product training methods product demo techniques To be able to carry out the following responsibilities Gathers summarizes and prioritizes ideas for new products or new versions of existing products describes the purpose of and a methodology for a product usability analysis evaluates the benefits and drawbacks of various delivery mechanisms on product training assesses client proficiency and retention and modifies programs as needed directs the selection of resources and approaches for training on advanced product features and functions designs and conducts detailed demos for all product features and facilities

Digital Marketing Execution Possess knowledge of Marketing and product positioning principles organizational Marketing plan practices Marketing support tools To be able to carry out the following responsibilities Compares and contrasts alternative strategies to accelerating product sales conducts market climate surveys and determines the implications for a business unit oversees the operation and feedback of Marketing tasks and activities develops Marketing plans and programs for multiple products advises on the strengths and weaknesses of alternative Marketing approaches coaches others on the adoption of advanced technologies and tools for Marketing tasks and activities

Marketing Acumen Possess knowledge of Marketing tools used by the organization Marketing roles and responsibilities industry Marketing practices To be able to carry out the following responsibilities Coaches others on building key relationships and dependencies with other business functions advises on the development of Marketing strategies and plans…