Director of Lifecycle Marketing Job Williamsburg Michigan USA,Marketing / Advertising / PR

Director of Lifecycle Marketing (Email & SMS – Direct Response)

Department:
Marketing
Reports to:

CMO for Truly Free Home
Location:

Remote
Employment Type:

Full-time
Compensation:
Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)

About Us:

Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels—they are core profit centers responsible for a significant portion of company revenue.

is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.

Position Overview:

We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2–3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.

You will be responsible for building a predictable, profit-generating lifecycle operating system—one that continuously optimizes retention, increases LTV, and improves subscription performance.

This role requires a true operator—someone who can:

Run a high-volume campaign engine
Make decisive calls on offers, products, and promotions
Close the loop between performance data and future strategy

Core Ownership Areas:
1. Revenue Ownership (Email + SMS):

Own and deliver 30–40%+ of total company revenue through lifecycle channels
Build and execute a high-frequency, high-conversion campaign calendar
Decide what products, offers, and promotions get deployed based on performance data
Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy:

Architect and continuously optimize end-to-end customer journeys, including:
- Acquisition nurture
- Conversion flows
- Post-purchase monetization
- Replenishment & subscription upsell
- Win-back/reactivation
Partner with leadership to define and evolve subscription strategy at a strategic level
Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy:

Lead direct-response messaging strategy across Email and SMS
Ensure every send has a clear objective: drive revenue, conversion, or retention
Develop and refine:
- Offer frameworks
- Promotional hooks
- Urgency and conversion tactics
Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop:

Own reporting and performance analysis across lifecycle channels:
- Revenue per send / per subscriber
- Contribution to total revenue
- Conversion rates, AOV, LTV, churn
Build a closed-loop feedback system:
- Insights → Hypothesis → Test → Scale
Use data to inform:
- Campaign cadence
- Offer selection Segmentation strategy
Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development:

Build and maintain a scalable lifecycle marketing operating system, including:
- Campaign planning cadence
- Testing frameworks
- Performance review cycles
Establish clear processes for ongoing optimization and iteration
Ensure lifecycle is a data-forward, continuously improving retention engine

Key Requirements:

6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
Demo…