Senior Video Program Manager; Remote

Position: Senior Video Program Manager (Remote)
DescriptionA client with Kforce is seeking a Remote Senior Video Program Manager, Content & Channel to join their team.

Summary:

The Senior Video Program Manager will translate strategic direction into flawless execution managing the channel, producing and shepherding video programs from ideation through publishing, and continuously optimizing videos for SEO + AI search discoverability, engagement, and product awareness. This requires deep You Tube platform expertise, good understanding of SEO and GEO practices, sound independent judgment on execution trade-offs, and the ability to work autonomously across cross-functional and agency partners while staying tightly aligned to business priorities and audience focus.

Duties:
* Own day-to-day execution of the Mid-market You Tube channel and video content programs in alignment with the overall You Tube strategy
* Serve as the operational lead: channel management, community management, video production/program management, and performance reporting
* Partner cross-functionally with internal teams (Comms, Search, Marketing, Sales and Customer Success) and external agencies to bring video programs to life
* Stay ahead of You Tube and search trends, platform and LLM features, and the competitive/creator landscape, and proactively bring optimization recommendations as feedback loop for video content
* Stay current on You Tube algorithm changes, platform features (Shorts, chapters, end screens, playlists, quiz, etc.), and emerging channel and creative trends, translating them into concrete optimization recommendations Requirements
* Experience with communication and marketing programs for enterprise technology products and/or B2B software industry
* Experience in crafting messages and producing videos for mid-market and enterprise level business audiences
* Experience managing an editorial calendar, You Tube uploading, reviewing and editing videos with applied brand, GEO/SEO, and audience behavior best practices
* Hands-on experience managing various content projects related to product go-to-market, audience, and GEO/SEO improvements, and stakeholder management
* Strong understanding of SEO and GEO (Generative Engine Optimization) principles;
Knows how to structure metadata, transcripts, and content so it surfaces and gets cited by both traditional search engines and AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini)
* Deep product curiosity and understanding;
Comfortable learning about the client's product portfolio and product features, business objectives, target audiences, and the You Tube/creator competitive landscape to then apply these insights to shape channel and video programs
* Excellent leadership, strategic thinking, professional writing and communication skills
* Highly detail-oriented, with strong organizational and project-management skills
* Able to meet deadlines and work cross-functionally with teams to lead programs and get team alignment
* Strong ability to take strategic direction, research necessary tactics, and create a working process of execution
* Able to juggle multiple video programs at once and take initiative to drive velocity and results with high-quality execution
* Proven ability to program manage and work cross-functionally across comms, creative, marketing, product, legal, and external partners

Job Type Contract Compensation
70 - $80