Director Of Marketing & Communications

Job Details Level: Experienced

Job Location:

Home Office (Headquarters) - DC - Washington, DC 20036

Position Type:
Full Time

Education Level: Bachelor's Degree Required

Salary Range: $ - $ Salary/year

Travel Percentage: 10 - 20%

Job Shift: Day

Job Category:
Marketing

The Director of Marketing & Communications [Director] oversees organizational messaging, brand stewardship, and audience engagement strategies. The role leads the organization's marketing, communications, media relations, digital engagement, and audience growth efforts to increase visibility, strengthen stakeholder engagement, support fundraising and advocacy goals, and advance LSSNCA's mission.

Reporting to the Vice President, Institutional Advancement, this role serves as a strategic and outward-facing leader, while partnering closely with internal stakeholders across Development and Programs. The Director collaborates with the Development team to strengthen fundraising, donor engagement, and stewardship efforts, and works with Program teams to elevate services and communicate impact to clients, funders, community partners, and other key stakeholders.

The Director also leads LSSNCA's advocacy communications and engagement efforts, helping position the organization as an authentic and credible voice on issues affecting the individuals and communities it serves. In partnership with executive leadership, the Director of Legal Services & Advocacy[K(1.1], and program subject matter experts, the Director advances advocacy priorities through strategic messaging, public awareness campaigns, coalition engagement, media relations, and thought leadership opportunities.

The Director oversees the Marketing & Communications team and the department's portfolio-based account management model, ensuring marketing, communications, and advocacy efforts are aligned with organizational priorities and responsive to the needs of both internal and external partners.

• Develop and execute the organization's marketing and communications strategy
• Align messaging with LSSNCA's strategic plan and mission
• Establish annual goals, KPIs, and campaign priorities
• Manage departmental budget, vendors, and external partners

• Serve as steward of the LSSNCA brand
• Ensure consistency across all communications and marketing channels
• Monitor and strengthen organizational reputation
• Develop brand standards, messaging frameworks, and communication guidelines

• Audit LSSNCA audience needs, including support of donor, volunteer, mentor, and client acquisition strategies
• Oversee digital marketing, email marketing, social media, and website strategy
• Develop campaigns to increase awareness, engagement, and participation
• Drive audience growth and conversion across key stakeholder groups

• Oversee internal and external communications
• Lead organizational storytelling and impact communications
• Develop executive messaging and thought leadership opportunities
• Manage media relations and public relations activities

• Support visibility and utilization of LSSNCA programs and services
• Partner with program teams to develop outreach strategies
• Create marketing plans for key organizational initiatives and events
• Amplify client success stories and community impact

• Support organizational advocacy priorities through strategic communications
• Collaborate with the Director of Legal Services & Advocacy[K(2.1] [K(3.1]to elevate policy issues and community impact
• Develop advocacy campaigns, action alerts, and public awareness efforts
• Assist with coalition communications and public positioning

• Supervise Communications Manager and Marketing Coordinator
• Establish project management processes and workflows
• Prioritize requests and allocate resources across departments
• Foster collaboration with Development, Programs, Legal, and Executive Leadership

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Public Policy, or a related field required;
  Master's degree preferred.
• Minimum 7 years of progressively responsible experience in marketing, communications, public relations, advocacy, or a related field.
• Minimum 3 years of supervisory experience, including coaching, mentoring, and managing high-performing teams.
• Experience developing and executing integrated marketing and communications…