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Director​/VP of Product Marketing

Remote / Online - Candidates ideally in
San Francisco, San Francisco County, California, 94199, USA
Listing for: Madrona Venture Labs
Remote/Work from Home position
Listed on 2026-10-08
Job specializations:
  • Marketing / Advertising / PR
  • Management
Salary/Wage Range or Industry Benchmark: 180000 - 260000 USD Yearly USD 180000.00 260000.00 YEAR
Job Description & How to Apply Below

We are building AI to simulate the world through merging art and science.

We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won't solve the world's hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.

World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

About the role

* Preferable to have someone near one of our offices in NYC or San Francisco, but open to hiring around the world for the right candidate.

Runway Enterprise is a complete solution for enterprises, offering out-of-the-box creative tools, a generative media developer platform, model licensing, and forward-deployed creatives and researchers that embed directly within enterprises.

We're hiring an Enterprise product marketing leader for Runway Enterprise, leading the segment and developing priority verticals including Media, Retail/eCommerce, Software, and more.

This is not a purely positioning or "launch" role. You'll own the success of the enterprise segment, partnering closely with the sales & enablement team, enterprise marketing & growth. You'll lead the development of Runway's overall enterprise messaging and positioning and create tailored, vertical-specific messages and value propositions, built from your first-hand experiences engaging directly with Runway's customers.

This is a builder's role. You'll be defining the discipline, working shoulder-to-shoulder with sales, product, creative, marketing and growth; you'll be measured on the growth of the business (not just on assets shipped or messaging consistency).

What You'll Do
  • Own the Enterprise segment. Define Runway audiences in the enterprise: who they are, the jobs they hire Runway for, how they differ across verticals. Ground audiences in hands on customer research, win/loss details, and usage analysis. Turn these insights into a point of view that product and leadership actually build against.

  • Own positioning and messaging for enterprise & vertical solutions. Define how Runway is positioned across its audiences, with tight value propositions and proof points for key verticals. You'll make the story sharp, consistent, and reflective of Runway's ambitious brand, and make sure a professional buyer recognizes themselves in it.

  • Drive acquisition and conversion, not just awareness. Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more customers within our ICPs. You're comfortable owning metrics and running experiments, not just producing the narrative around them.

  • Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market. Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership.

  • Partner on enablement. Partner with the sales enablement team to develop assets that drive confidence in Runway's customers and sellers alike.

  • Player & coach. You'll operate hands on as the direct owner of Enterprise and Solutions Marketing; opportunity to lead…

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