Director of Marketing

POSITION:
Director of Marketing DEPARTMENT:
Marketing

REPORTS TO:

General ManagerFLSA STATUS:
Salaried, Exempt

LEGENDS GLOBAL Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

Sounds like a winning formula for you. Join us!

The Director of Marketing will lead revenue focused, strategic planning and execution across multiple lines of business within the arena. Responsibilities span digital and traditional marketing, external communications, creative oversight, partner integration, advertising, promotion, and publicity while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence. Responsibilities may shift dynamically through technology and AI integrations. Liaises with Legends Global Marketing Network VP on various program integrations, venue support and Marketing Network strategies.

Touring Event Marketing Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed. Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events. Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness. Serve as a cross‑functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrator, tenants, etc.

Lines of Business & Revenue Generation Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue‑generating marketing campaigns. Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation. Manage in‑venue digital and static assets to maximize ancillary revenues.

Paid / Traditional Media Own strategy and execution of paid media across all channels. Understand, review, and measure all campaigns against revenue‑focused KPIs. Work directly with media partners for value‑add opportunities and execution support. Own the indirect marketing budget ensuring appropriate resources are allocated to drive revenue opportunities.

Social & Digital Marketing Create and manage venue calendar and content posting cadence. Develop strategy and facilitate process including competitive analysis, data reporting, and platform updates. Manage social listening and metrics evaluation in Sprout Social. Maintain and optimize all owned digital assets (website, socials) to ensure a frictionless path to purchase.

Media Relations & Creative Oversight Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the…