Superpath

Welcome to Superpath, where we’re not your average Digital Marketing Agency. We’re a dynamic force that embraces the ever-changing marketing landscape! With our infectious energy and culture, we create amazing experiences for clients while consistently honing our marketing abilities.

We offer a competitive total rewards package designed to support your health, future, and work–life balance, including medical, dental, vision, and additional medical benefits. Our retirement program features an employer‑sponsored 401(k)

Individuals interested in the Job at Superpath should review the details, requirements, and application process outlined below.

Superpath is looking for a Content Marketing Associate to write compelling, conversion-driven marketing copy to support our clients’ business growth goals. The primary objective of this position is to bring a brand’s voice to life through persuasive copywriting, thoughtful organization of content, and clear Calls to Action. Associates work on a variety of deliverables, including websites, blogs, landing pages, video scripts, digital and print ads, brand storytelling materials, and more.

As a Content Marketing Associate, you are methodical and able to see the big picture, but you also know that every detail matters. You strive to find the perfect balance of creativity and analytical thinking. No matter what you’re writing, you’ll be focused on expanding our clients’ visibility, fueling lead generation, and driving business growth every step of the way.

• Write compelling marketing copy across a variety of content deliverables, including websites, blogs, landing pages, print mailers, video scripts, digital/social ads, and other creative assets.
• Refresh and optimize existing blog, landing page, and website content to improve user experience, maintain brand positioning/messaging, and better align the work to a client’s other marketing campaigns and larger business goals.
• Work closely with other members of the Content, SEO, and Design teams to incorporate SEO & GEO (generative engine optimization) goals into rich website content while still prioritizing user experience.
• Generate keyword ideas and conduct keyword research using dedicated software.
• Use keyword research and other industry research to create quality content strategies for website and blog pages.
• Perform quality assurance checks on content written by other team members, including thorough proofreading.
• Attend and participate in client onboarding & brainstorming meetings to gain an understanding of the tone and goal of the copy required.
• Skillfully interview clients about their company history, differentiators, brand voice, target audience, and service offerings to align copy with their stated goals and outcomes.
• Keep track of multiple deadlines and client projects, ensuring timely delivery of assignments without sacrificing quality.
• Partner with the internal Sales, Project Management, and Customer Service teams to ensure alignment on client accounts and provide status updates on content delivery deadlines.
• Understand basic reporting metrics and platforms, and adapt findings into actionable items to improve the work and ongoing performance.
• Attend regular department and company-wide meetings to stay abreast of the latest industry developments and company initiatives.
• Participate in and contribute to ongoing team trainings for consistent team growth.
• Other duties as assigned.

• A degree in Communications, Marketing, English Literature, Journalism, or a related field
• 1-3 years of copywriting, digital marketing, and/or SEO content optimization experience
• Experience writing content for the home services and/or skilled trades industries is a plus; interest in writing for these sectors is a must.
• Health and Wellness
  :
  Medical, Dental, Vision, plus additional medical benefits
• Retirement:Employer-sponsored 401(k) and Roth!
• Paid Time Off:Flexible Vacation policy after 1 year of employment & sick time
• Work-Life Balance:Remote-first company, Focus Fridays, Summer Fridays
• Parental Leave:Paid Maternity/Paternity leave for the birth, adoption, or fostering of a child.
• Exceptional Remote Culture:We have a culture committee to keep us connected!
• And so much more, you just need to apply to find out!