Advertising Expert

Pay: up to $70/hour

In this hourly, remote contractor role, you will work as an Advertising Subject Matter Expert (SME) to review AI-generated advertising outputs and/or create expert ad copy and campaign assets, evaluating reasoning quality, strategy alignment, and step-by-step creative decision-making while providing precise written feedback. You will assess solutions for clarity, persuasion, brand fit, platform fit, and adherence to the prompt; identify issues in audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, compliance/claims risk, and creative-testing strategy;

fact-check claims where needed; write high-quality explanations and model deliverables (ads, variations, briefs) that demonstrate best practices; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of Super Annotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.

Important:

There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

• Develop AI Training Content:
  Create detailed prompts and gold-standard advertising outputs (ad copy sets, creative briefs, test plans, performance analyses) to guide AI learning.
• Optimize AI Performance:
  Evaluate and rank AI responses to improve strategic fit, persuasion, clarity, and practical applicability.
• Ensure Model Integrity:
  Test AI outputs for inaccuracies, misleading claims, policy violations, and bias; validate reliability across channels and audiences.

• Bachelor’s degree (or higher) in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• 5+ years of professional experience in advertising and/or performance marketing (agency or in-house), with hands-on campaign ownership.
• Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
• Experience across major channels (as relevant):
  Meta (Facebook/Instagram), Google Ads/You Tube, Tik Tok, Linked In, programmatic, and/or connected TV.
• Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
• Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit (especially in regulated categories).
• Able to write gold-standard deliverables: ad variations, creative briefs, landing page critiques, and testing roadmaps—with clear rationale.
• Minimum C1 English proficiency with excellent writing/editing skills.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Prior experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.

Skills: A/B Testing, English, Advertising, Audience Targeting, Conversion Rate Optimization (CRO), Performance analytics, ad copywriting, Brand Safety & Compliance, Creative Strategy, Paid Media

Open to candidates in: Bangladesh, Bhutan, Brazil, Cambodia, Germany, India, Indonesia, Malaysia, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, The Philippines, The United States, Timor Leste, Vietnam

Interview language: English