Social Media Expert

Pay: up to $55/hour

In this hourly, remote contractor role, you will work as a Social Media Subject Matter Expert (SME) to review AI-generated social content and social strategy outputs and/or create expert social media content, evaluating reasoning quality, audience fit, and step-by-step creative decision-making while providing precise written feedback. You will assess solutions for clarity, brand voice, platform fit, and adherence to the prompt;

identify issues in messaging, hooks, structure, CTA effectiveness, compliance/claim risk, and community-safety considerations; fact-check claims where needed; write high-quality explanations and model posts that demonstrate strong social-first writing; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of Super Annotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.

Your social media expertise directly helps improve the world’s premier AI models by making their social content more on-brand, engaging, accurate, and clearly explained.

Important:

There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

• Develop AI Training Content:
  Create detailed prompts and gold-standard social outputs (posts, threads, scripts, calendars, strategy notes) to guide AI learning.
• Optimize AI Performance:
  Evaluate and rank AI responses to improve engagement, clarity, platform fit, and brand alignment.
• Ensure Model Integrity:
  Test AI outputs for inaccuracies, unsafe/misleading claims, policy risks, and bias; validate reliability across use cases.

• Bachelor’s degree (or higher) in Marketing, Communications, Journalism, or a related field (or equivalent professional experience).
• 5+ years of professional experience managing social media for brands (in-house or agency), including content creation and performance reporting.
• Strong understanding of platform mechanics and best practices across Instagram, Tik Tok, X (Twitter), Linked In, You Tube Shorts, and Facebook (as relevant).
• Proven ability to craft platform-native content: hooks, pacing, captions, CTAs, and concise storytelling tailored to audience intent.
• Experience with content operations: content calendars, creative briefs, approvals workflows, and collaborating with design/video teams.
• Comfort evaluating content for risk: misleading claims, policy violations, brand safety, and sensitive-topic handling.
• Strong analytics instincts: reading performance signals (reach, watch time, CTR, saves/shares, CAC/ROAS basics) and turning data into iteration plans.
• Minimum C1 English proficiency with excellent written communication and editing skills.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, or content review workflows is strongly preferred.

Skills: Community Management, Social Media Strategy, Brand Voice & Tone, Analytics & Reporting, Paid Social Basics, English, Platform-Native Content, Short-Form Copywriting, Creative Testing, Content Calendar

Open to candidates in: Bangladesh, Bhutan, Brazil, Cambodia, Germany, India, Indonesia, Malaysia, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, The Philippines, The United States, Timor Leste, Vietnam

Interview language: English