Marketing ​/ Advertising ​/ PR, Product Marketing, Marketing Strategy

Sr. Product Marketing Manager Salary: $22/Hour Company:
GoGo

Location:

Trenton, USA

Educational Requirements:

Bachelor's Degree

• The Gogo business Aviation Sr. Product advertising supervisor will provide path and understanding that drives the next technology new product release sports throughout a product portfolio.
• This role will very own the launch plan, power the go-to-market approach and product positioning for a suite of products.
• You’ll work carefully with the Product Managers in the portfolio to establish a valuable and differentiated function for the portfolio in the commercial enterprise Aviation market to release new merchandise and develop marketplace share profitably.
• You may paintings carefully with advertising and marketing operations, strategic advertising, creative, public members of the family, product control, sales, sales operations, and generation teams in the course of the organization.
• Plan the release of new merchandise and releases and manipulate the go-purposeful implementation of the go-to-market approach
• Accomplice intently with marketing and product managers, lead the improvement and execution of product advertising techniques to power market recognition, hobby, and sales for products in the portfolio
• Drive sales growth by empowering sales and account management group to emerge as higher storytellers approximately how our customers can leverage Gogo’s answers through improvement of narratives, income training content, sales gear, collateral, knowledge bases, demos, and purchaser testimonials that support the entire shopping for and purchaser lifecycle
• Create and hold Gogo product conversation strategy and messaging, as required
• Work closely with choose clients, and inner groups to document marketplace requirements
• Conduct marketplace research to recognize industry and customer elements affecting product strategies
• Give a boost to product communications for trade shows or events as wanted e.G. Product-related substances; attend trade shows / conferences relevant to merchandise
• Expand and keep collateral for new products (primary) or functions (minor) and to assist present products
• Assist product obsolescence sports in cooperation with Product control consisting of messaging, improve path, and many others.
• Write product-orientated content e.G. Articles, white papers, and so on.
• Useful resource inside the improvement of product data, films, podcasts, FAQs, talking points, etc.
• Collaborate with Product control to develop, in laymen’s terms, characteristic overviews, product launch plans and launch evaluation communications
• Optimize the location, messaging and advertising and marketing techniques for the products inside the portfolio for enterprise aviation segments and choice-maker personas

• Bachelor’s degree in advertising or related enterprise degree (MBA is a plus), or equivalent paintings experience
• 1- 4years of B2B enjoy in any combination of product marketing, product, advertising and marketing or commercial enterprise strategy experience, with a portfolio that proves success

• Validated success in executing new product launch (NPI) and visit market activities
• Tremendous verbal exchange and presentation competencies to power notion leadership with outside and internal clients
• Potential to carry complicated principles to senior leadership group with confirmed experience driving choice making
• Sturdy project management skills, with success driving more than one projects concurrently
• Passionate endorse of the patron experience.

• Revel in with Sirius selections and/or Pragmatic advertising models
• Enjoy in telecom, aviation, or technology
• Revel in with Scaled Agile Framework (secure)
• Be a passionate and influential evangelist, internally and externally, for the product portfolio
• Entrepreneurial with a robust inclination closer to action
• Capability to be self-directed to remedy business problems in described product area
• Adept at resolving troubles amidst ambiguity and complexity
• Clean passion about Gogo portfolio and capacity to perceive opportunities in our industry
• Live Gogo’s center Values (undertaking minded, bold trouble solvers, performance obsessed, first-rate concord) and encourage others to do the same
• We paintings difficult, we have a laugh, we strive not to take ourselves too critically and we’re searching out folks who like to paintings the equal way!