Director of Marketing

Director of Marketing

Vice President of Growth

Savannah, GA

Remote

Dental Claim Support (DCS) improves the lives of dentists and their teams through expertise plus technology to maximize revenue and support patient care.

Quanta Suite is dedicated to building the future of healthcare operations by uniting automation, analytics, and modern payment solutions into one seamless platform that empowers practices to thrive.

As part of this mission, Dental Claim Support maintains a strategic partnership with Quanta Suite, an AI-powered, enterprise-grade dental practice management platform.

Dental Claim Support is seeking a strategic and results-driven Director of Marketing to lead B2B and SaaS marketing efforts across the DCS and Quanta brands. Reporting to the Vice President of Growth, this role bridges executive leadership and marketing execution, providing the strategic and technical expertise needed to scale the marketing function alongside company-wide growth goals.

The Director of Marketing will lead the marketing team, expand and optimize marketing channels, strengthen data-driven decision-making, and build Quanta's brand presence as a SaaS product within the dental industry--all while continuing to grow the well-established DCS brand.

The Director of Marketing strengths the strategic and technical capabilities of the marketing function, bringing advanced competency in Hub Spot, CRM strategy, SEO/AEO, and marketing automation.

This role elevates the marketing team's capabilities, particularly in automation and nurture workflows, while driving net-new marketing contact acquisition through the optimization of existing campaigns and the development of new marketing channels.

Through strong data fluency, the Director of Marketing establishes clear visibility into lead sources and campaign performance, enabling informed decisions around budget, resources, and marketing priorities. This role brings the strategic perspective and analytical depth needed to evaluate marketing performance,identify opportunities, and confidently communicate results and recommendations at the executive level.

• Lead and mentor the marketing team, providing strategic and technical direction.
• Own the strategic direction for marketing automation and lead nurture workflows across Hub Spot and Zoho.
• Serve as the strategic marketing partner to the Vice President of Business Operations and Vice President of Growth.

• Develop and execute marketing strategy across DCS and Quanta in support of the company's goals to scale.
• Identify, test, and scale new campaign sources and channels to grow web traffic and both internal and external leads.
• Build Quanta's brand positioning and presence as a SaaS product in the dental space, while continuing to grow the established DCS brand to the next level.
• Monitor and analyze the competitive landscape, including fully-automated competitors, to inform strategy.

• Own UTM parameter strategy results and lead source attribution to clearly define where marketing effort and budget should go.
• Utilize data to ideate new avenues for growth and evaluate the performance of existing channels.
• Report on marketing performance and ROI to the VP of Growth and Vice President of Business Operations, including live event ROI.
• Partner with the sales team to align on lead quality and support marketing qualified lead conversion.

• Maintain a high level of competency in Hub Spot and CRMs in general, along with SEO strategy and execution.
• Leverage AI and other technological tools to scale marketing efforts efficiently.
• Lead strategy and execution for animation and video content, produced by the Marketing Coordinator, who also serves as our in-house videographer.
• Contribute to podcast and webinar strategy:
  Lead generation and ROI.
• Knowledge/ability to learn building and publishing web pages.

• Build networking strategy and relationships with key opinion leaders in the dental space, through defining who they are, and connecting them to VPBO and VP of Growth.
• Identify opportunities for external publications and research to elevate DCS and Quanta's presence in the market.

• Foster alignment between sales, marketing, and operations.
• Collaborate…