Executive Director, Growth Marketing; Remote

Instructional Empowerment is the leader in research-validated school improvement products and services, partnering with K-12 districts and schools nationwide to drive measurable gains in instructional rigor, leadership effectiveness and student outcomes. Our tools and services, including rigor walks, needs assessments, teacher evaluation and compliance solutions, and school turnaround frameworks, are trusted by superintendents, chiefs of schools, and principals across the country.

We are seeking an Executive Director to lead the strategy, execution, and continuous improvement of our product marketing, digital marketing, and demand generation efforts, while ensuring our sales team has the tools, assets, and support needed to succeed. This is a remote leadership role, primarily a growth and product/digital marketing function, with meaningful crossover into sales enablement and initially some corporate marketing responsibility.

Candidates must have significant K-12 industry marketing experience.

This is a senior level leadership role,ideal for someone who leads with a clear strategic vision and builds strong, capable teams, while staying genuinely close to the work and is willing and able to dig in personally to clear roadblocks or add capacity when the team needs it.

• Own the strategy, roadmap, and execution for product marketing across our product and service lines
• Develop positioning and messaging that resonates with core K-12 buyer personas which include superintendents, chiefs of administration, chiefs of schools, and principals and teachers.
• Lead digital marketing strategy, including social media, web, content, email, paid, and marketing automation programs that build quality pipeline that drives new sales.
• Own our SEO, AEO (answer engine optimization), and GEO (generative engine optimization) strategy, ensuring our content and digital presence perform across traditional search, AI-driven answer engines, and generative search platforms

• Design and oversee multi-channel campaign strategy from concept through execution that get to the right buyers and have measurable impact generating quality engagement that allows sales to engage and convert.
• Establish the Buyer Journey for each business unit, defining the entry points where buyers first engage with us and the clear next steps that move them forward once they are in the journey.
• Own and lead demand generation activities that build awareness with the right buyers, create interest in our products and services and fill the pipeline with quality leads for sales.
• Build, manage and improve current systems for tracking lead volume, lead quality, and conversion through the funnel
• Partner closely with sales to continuously improve the fit and readiness of leads passed to the sales team, using data to refine targeting and messaging

• Partner with the salesteam ensuring they have the tools, content, and assets needed to succeed, and that they know how to leverage those resources effectively to drive sales outcomes
• Focus on equipping and supporting an experienced sales team through lead generation strategies and campaigns that compliment their organic sales "hunting" work
• Serve as a connective layer between marketing output and sales execution, ensuring alignment on lead handoff, follow-up cadence, and feedback loops

• Work closely with the Product organization as they develop and grow their own team and roadmap, ensuring marketing and product strategy stay tightly aligned from early development through go-to-market
• Serve as a key marketing voice in product planning, bringing buyer and market insight into product…