VP, Product Marketing

Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector. With more than 5,000 clients and hundreds of employees across the globe, Comply empowers Chief Compliance Officers and their teams to proactively manage regulatory obligations, mitigate risk, and scale with efficiency and confidence.

Comply serves thousands of global financial services clients including broker-dealers, insurers, investment banks, private funds, RIAs, and wealth managers who rely on Comply offerings to power their compliance programs. To learn more about Comply, visit

Comply is looking for a VP of Product Marketing to turn what our products do into market narratives that win enterprise deals and show up as pipeline. You’ll own positioning, messaging, go-to-market, and sales enablement across the portfolio, and act as a strategic partner to the Chief Marketing Officer, Chief Product Officer, and Chief Revenue Officer. As VP of Product Marketing, you’ll translate Comply’s capabilities into stories that resonate with financial services and compliance buyers, equip Sales and Demand Generation to carry those stories to market, and make sure the narrative drives measurable revenue, not just awareness.

You’ll also build the function as Comply scales—standing up analyst relations, competitive intelligence, and customer marketing, and leading the product marketing team.

This role requires a hybrid in-office and remote work schedule, requiring a minimum 3 days/week in our Arlington, VA office.

you’re a storyteller and an operator who can set positioning strategy and still ship the briefs, battle cards, and launches. You also measure product marketing in pipeline and revenue, not just activity.

• Own differentiated positioning and messaging across Comply’s product portfolio, tailored to the buyer segments and personas in financial services and compliance.
• Lead integrated go-to-market strategy for new product launches, market expansions, and upsell motions, in lockstep with Sales, Product, and Demand Generation.
• Serve as Demand Generation’s strategic partner on ICP segmentation and messaging, translating positioning into campaign briefs, content direction, and audience-targeting frameworks.
• Equip Sales to win with enablement: competitive intelligence, buyer personas, objection-handling frameworks, battle cards, and deal tools.
• Run market and customer insights (win/loss analysis and voice-of-customer) and turn them into prioritized input for the product roadmap and sharper positioning.
• Lead proprietary research and thought leadership that establishes Comply as the authority on compliance and fuels demand generation and sales.
• Partner with Product and Finance on pricing and packaging, and with the PMO on coordinated, high-impact product launches.
• Build analyst relations from the ground up and lead customer marketing, including the advocacy program (case studies, references, and testimonials).
• Hire, develop, and lead a high-performing product marketing team, and set the function’s operating model, processes, and priorities.

• You’ve audited Comply’s positioning and messaging and aligned leadership on a sharpened narrative for the priority products.
• You’ve partnered with Sales and Demand Generation on enablement and ICP segmentation that are already showing up in live deals and campaigns.
• You’ve laid out the plan for analyst relations, competitive intelligence, and customer marketing, and you’re reporting product marketing’s pipeline impact to the executive team.

• 10+ years in B2B SaaS marketing, with at least 5 years in a senior product marketing leadership role.
• Exper…