Corporate Marketing Specialist

POSITION SUMMARY

The Reynolds Farm Equipment Marketing Specialist is a creative and detail-oriented professional who will assist the Marketing Department in planning, executing, and managing marketing campaigns. This role requires a strong background in content creation, digital marketing, and event coordination, with a passion for visual storytelling. Responsibilities include capturing high-quality photos and videos, developing compelling visual narratives, managing social media accounts, supporting email marketing campaigns, organizing events, and maintaining the dealership’s website.

The Marketing Specialist will collaborate closely with others in the Marketing Department and Leadership to support marketing efforts across the business and various departments. This role also requires maintaining confidentiality, fostering a positive attitude, and improving teamwork among dealership personnel. Above all, the Marketing Specialist must perform all duties with honesty, integrity, and adherence to Corporate Values.

Responsibilities:

• Assist marketing department in the planning, execution, and management of marketing campaigns
• Create and edit content for social media, website, email newsletters, and print materials within dealership’s brand guidelines for marketing campaigns and efforts.
• Capture high-quality photos and videos for dealership events, product showcases, and marketing campaigns
• Develop compelling visual stories that effectively communicate the dealership's brand message and values
• Utilize storytelling techniques to create engaging content that resonates with the target audience
• Manage the dealership’s social media accounts, including scheduling posts and engaging with followers
• Assist with email marketing campaigns, including list segmentation, content creation, and performance analysis
• Assist in organizing dealership events, promotions, and sponsor ships
• Support in coordinating logistics, materials, and communications for events
• Support post-event analysis and reporting
• Coordinate with external vendors, partners, and freelancers for marketing materials and services
• Assist in managing multiple marketing projects simultaneously
• Protect company information and marketing accounts by following cybersecurity policies, using approved tools and secure access practices, and promptly reporting suspicious activity, phishing attempts, or potential security incidents
• Ensure timely completion of tasks and adherence to deadlines
• Provide administrative support to the marketing director as needed for projects and deliverables
• Assist in maintaining website such as updating and removing content, updating pricing and inventory status, adding new products and services, building landing pages, and improving SEO
• Assist in quarterly review of website with internal stakeholders to ensure updated content and engagement trends
• Create blogs on the website from existing content or original content to drive traffic to the website.
• Develop materials to assist in expanding sub-brands such as Z-Glide and Rivera products
• Other duties may be added based on demand
• Promote safety requirements and procedures in alignment with company’s policies
• Promote and maintain positive attitude by positively affecting customers and employees; be a positive and problem-solving ambassador for Reynolds
• Handle day-to-day operations and specific tasks in a fast-paced…