Senior Paid Social Specialist; Meta + TikTok

Location: 100% Remote (Central or Eastern time zone candidates only)
Employment Type: Contract, November through April
Schedule: Full time, 40 hours per week
Experience: 5+ years
Industry: Consumer financial software

A well-known online tax software company is seeking an experienced Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its peak tax-season marketing cycle. Working closely with the Senior Manager of Paid Social and the broader media team, you will help manage paid social campaigns across brand and performance objectives, with a strong focus on accurate execution, creative rotation, campaign health and in-season optimization.

This role is ideal for a paid social expert who works directly inside the platforms and can quickly turn strategy into effective campaigns in a fast-paced, high-volume environment.

• Manage hands-on campaign execution across Meta and Tik Tok, including campaign setup, trafficking, QA, ongoing maintenance and updates
• Monitor and optimize performance, including budget pacing, frequency, creative fatigue, bids, budgets and audiences, proactively identifying issues and opportunities
• Analyze campaign results and deliver actionable insights, test ideas and optimization recommendations that support brand and performance goals
• Partner with paid social leadership and cross-functional teams on campaign planning, reporting validation, measurement and other seasonal execution needs
• Support additional social platforms as needed

• 5+ years of hands-on experience managing paid social campaigns across the full funnel, particularly on Meta and Tik Tok
• Strong command of campaign trafficking, QA, creative management, audience management, budget pacing and optimization
• Strong analytical skills and data literacy, with the ability to turn performance data into clear recommendations
• Excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment
• Experience collaborating with media, creative, analytics and data teams
• Familiarity with social reporting and measurement tools

Pre-season (November-December): 40 hours per week. Focus on campaign builds, trafficking, creative planning, test setup and launch readiness.

Peak season (January-April): 40 hours per week. Focus on daily campaign management, QA, creative trafficking and rotation, optimization, monitoring and performance reporting.

• Accurate and timely campaign execution
• Consistent campaign monitoring and creative rotation
• Proactive optimization
• Year-over-year improvement in brand and performance outcomes, including qualified site visits, cost per qualified visit, unique reach, account sign-ins, and tax return starts and completions
• Must be based in the Central or Eastern time zone
• No relocation assistance
• Candidates must be authorized to work in the US without sponsorship