Field Marketing Manager - Rockstar Energy

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Field-Based: Remote; role requires presence in assigned market.

Driving position: A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

• Kansas City, MO - $60,000 - $75,000
• Los Angeles, CA - $72,000 – $85,000
• Portland, OR - $65,000 - $80,000

As the Manager, Field Marketing for Rockstar Energy, you’ll be the face of the brand on the ground, driving awareness and engagement for Rockstar Energy. This is your opportunity to bring national marketing strategies to life through dynamic local experiences that connect directly with consumers. You’ll bring a strong sense of ownership, community savvy, and the ability to lead teams and events that make an impact.

• Experience:
  
  5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years of team management or field leadership experience
• Education:
  
  Bachelor's degree preferred
• Additional Requirements
• Strong background in community engagement, event marketing, and project management
• Familiarity with local events and cultural moments that drive community engagement
• Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
• Self-starter with strong organizational and problem-solving skills
• Effective communicator with strong interpersonal abilities
• Comfortable working both independently and collaboratively in fast-paced environments
• Willingness to adapt to changing business needs
• Valid U.S. driver’s license

• Execute 360° marketing plans aligned with national and regional goals
• Build and nurture relationships with local event organizers and community partners
• Identify and manage local sponsor ships and brand partnerships
• Lead consumer sampling programs and evaluate performance for continuous improvement
• Recruit, train, and manage a team of part-time Brand Ambassadors
• Partner with Sales and distributor teams to drive retail visibility and in-store conversion
• Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting
• Oversee market operations including warehouse, inventory, and vehicle logistics
• Support invoices and manage expenses in coordination with Regional Field Marketing Managers.
• Support additional marketing and sales initiatives as needed

• Phys…