Social Media Strategist

We’re looking for a creative, strategic, and highly skilled Social Media Strategist to lead social media strategy and creative direction across multiple client accounts.

This is a skilled lead role. You won’t just oversee the work, you need to know how to do it at a high level and be able to teach others how to do it, too. You should bring strong experience in social media strategy, paid social, graphic design, video editing, and content creation.

You should understand not only what to create, but why it works for a specific platform, audience, and goal.

You are not just managing social media, you are setting the standard and helping your team become better marketers.

• Develop and lead social media strategies across multiple client accounts
• Build platform-specific strategies based on client goals, audiences, and brands
• Lead organic and paid social media strategy, including campaign setup, targeting, testing, optimization, and performance
• Develop creative content ideas and campaigns designed to drive engagement and growth
• Provide creative direction for graphics, video, Reels, and other social-first content
• Use your design and video editing skills to evaluate work and improve creative quality
• Analyze performance and use data to adjust strategy and improve results
• Oversee content calendars and ensure the team stays ahead of schedule
• Lead client conversations related to social media strategy, content, and performance
• Coach and develop Social Media Content Creators
• Provide hands-on training in strategy, paid social, design, video editing, and content creation
• Review work and provide clear, actionable feedback that helps the team improve
• Stay ahead of platform updates, trends, algorithms, and emerging content formats

• Lead from expertise, not just authority
• Be willing and able to jump into the work when needed
• Bring strong creative vision and strategic thinking
• Teach the why behind decisions, not just what needs to change
• Give constructive feedback and help others improve their skills
• Balance creativity with data and performance
• Take ownership and make decisions without waiting for direction
• Stay curious and continuously bring new ideas and knowledge to the team
• Communicate confidently with clients and internal teams
• Maintain high standards for quality, consistency, and follow-through

• Consistent, high-quality social content across client accounts
• Improved engagement, reach, growth, and account-specific KPIs
• Social strategies aligned with each client’s goals and broader marketing strategy
• Content calendars consistently planned and executed ahead of schedule
• Strong organic and paid social performance with data-backed strategic adjustments
• Regular new content ideas, tests, and creative concepts
• Positive client feedback on social strategy, content, and communication
• Measurable growth and development of Social Media Content Creators
• Fewer recurring quality issues as the team’s skills improve

• Proven experience developing and leading social media strategy
• Strong understanding of Facebook, Instagram, Tik Tok, Linked In, You Tube, and how strategy differs across platforms
• Strong hands-on experience with paid social advertising, particularly Meta Ads
• Experience managing targeting, budgets, creative testing, optimization, and paid social performance
• Strong graphic design background and creative eye
• Video editing experience, particularly short-form social content
• Strong writing, content creation, and storytelling skills
• Ability to analyze social media performance and turn data into action
• Experience managing multiple…