Brand Manager, Snacks - Remote

At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world.

Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as food service and export, U.S. military, and private label business.

Job Description Summary

The Brand Manager is responsible for leading the day-to-day management of a key brand portfolio. This role will drive marketing strategies that support business growth through brand development, innovation, consumer engagement, and performance optimization. The position partners cross-functionally to execute initiatives that strengthen brand performance and achieve company objectives. This role reports to the Senior Director, Brand Marketing.

Essential Functions

• Be the point of contact for the snack brands, bringing strategic and creative thinking that will drive brand growth across marketing, innovation, pricing, distribution, and cost savings initiatives. Maintain continuous awareness of cultural trends, consumer & marketplace trends, and media channels to bring forth new ideas to test/implement.
• Develop and execute annual marketing plan, KPIs, and budget allocation. Partner with Shopper Marketing and Insights teams to continuously evaluate ROI on overall budget expenditures and provide recommendations for go-forward plans.
• Lead innovation pipeline development and product execution through Stage Gate. Manage weekly team meetings, follow ups, and problem-solving initiatives to ensure successful, on-time launch. Be the go-to team lead on strategic fit and tactical details.
• Partner closely with cross-functional team members (Integrated Marketing, Shopper Marketing, Sales Strategy & Planning, Insights, Revenue Growth, Management, Manufacturing, Supply Chain, and Finance) to drive go-to-market strategy, brand growth initiatives, and product launches. This includes leading the development of selling stories and marketing materials that translate our portfolio and commercial strategies into actionable resources that help enable our customer teams to sell effectively.
• Coordinate and execute retail business-related marketing efforts. Including but not limited to:
  • Maintain current business, including management of product, specification, and packaging changes.
  • Address customer and Sales inquiries and partner in customer product presentations.
  • Assist demand planning in monthly forecasting by providing view of marketing activities and expected lift.
  • Manage website updates and data analytics.
• Provide regular competitive review and business performance updates.
  • Track, evaluate, and report on competitive brand positioning, pricing, marketing and social/digital tactics, performance.
  • Conduct product reviews with key stakeholders including coordinating product panels, procurement of samples, documents, and review protocol.
  • Analyze Popcorn business on a regular basis to understand shifts and due-to in order to actively manage…