Senior Growth Marketing Specialist - Customer Acquisition

Steve Higgy 2 months ago

Remote

Full Time

Intermediate or Experienced

$75,000 to $90,000 a year

Stuart, Florida, United States

Miami, Florida, United States

Tampa, Florida, United States

North Port, Florida, United States

Fort Myers, Florida, United States

This is a Florida based (remote) FTE (direct hire) opportunity with Cigar Place.

Contacting us directly via our website will result in automatic disqualification. Candidates who go outside of the established hiring process should not be considered.

Established in 2005, we are a specialty internet, eCommerce, retailer that provides "best-in-class" premium products while offering affordable pricing along with the most obsessed "our customers come first" service in the business. Our tremendous growth has created incredible opportunities within our team, and we are looking for one passionate, talented candidate to join us!

We’re looking for a high-leverage Senior Growth Marketing Specialist & Customer Acquisition professional to own our top-of-funnel strategy and scale net-new customer acquisition. Because traditional digital ad networks (Meta, Google) restrict our product category, our growth depends on our ability to engineer alternative acquisition loops.

This role partners closely with our execution-heavy marketing team to identify, negotiate, and unlock non-traditional growth channels. This is a highly commercial, hands-on, and ROI-focused role designed for a marketer who knows how to hustle, build community partnerships, analyze results, and drive performance traffic into our retention engine.

This position can be remote, but the qualified candidate must live within the state of Florida.

• Own the strategy, submission, and community management for high-velocity discount and deal networks like Slickdeals, Groupon, and related platforms to capture price-sensitive, high-intent buyers.
• Recruit, onboard, and manage lifestyle affiliates (golf, whiskey, mens lifestyle) and optimize our customer referral programs to turn existing buyers into acquisition loops.

• Identify, negotiate, and secure media placements, host-read ads, and integrations across targeted You Tube channels, podcasts, and niche newsletters.
• Treat sponsor ships like performance media—tracking CPMs, customer acquisition cost (CAC), and lifetime value (LTV) per partner channel to continuously optimize ROI.

• Build an authentic, highly visible brand presence within dedicated consumer spaces (Reddit subreddits, Quora spaces, niche lifestyle forums), driving traffic through value-first discussions.
• Execute targeted outreach to secure high-authority backlinks from lifestyle publications, blogs, and review sites to continuously fuel our organic SEO engine.

• Plan, coordinate, and execute our physical footprint at major industry consumer shows, cigar shows, and lifestyle festivals to drive on-site sales, email capture, and brand awareness.

• Direct track record in B2C e-commerce acquisition, specifically managing non-paid, affiliate, or alternative advertising channels.
• Deep familiarity with navigating the unique cultures, posting guidelines, and moderation rules of platforms like Slickdeals, Reddit, and Quora.
• Expert-level understanding of attribution, UTM tracking, GA4, affiliate platforms, and calculating channel-specific ROI.

• Strong negotiation and business development skills to pitch and…