Social Media Strategist - E-commerce

Our client is seeking a forward-thinking and data-driven Social Media Strategist to elevate their e-commerce presence in Paarl . This role is essential for crafting and executing innovative social media strategies that align with business objectives, enhance brand engagement, and directly contribute to online sales growth. You will be responsible for identifying key trends, understanding target audiences, and developing content that resonates and converts.

The ideal candidate is a strategic thinker with a passion for social media marketing, a strong analytical mindset, and a proven ability to translate insights into actionable strategies within the e-commerce landscape.

• Develop and implement comprehensive social media strategies tailored to boost brand awareness and drive e-commerce sales.
• Define target audience personas and tailor content and engagement strategies accordingly across platforms like Instagram, Facebook, Tik Tok, and Pinterest.
• Analyze social media performance metrics, track ROI, and provide regular reports with actionable insights to optimize campaigns.
• Collaborate with content creators, marketing teams, and product specialists to ensure cohesive brand messaging and campaign execution.
• Identify emerging social media trends, tools, and platform opportunities to maintain a competitive edge.
• Manage social media advertising budgets and campaigns, ensuring efficient allocation of resources for maximum impact.

• Proven experience as a Social Media Strategist , Social Media Manager, or similar role, with a focus on e-commerce .
• Demonstrable success in developing and executing data-driven social media strategies that achieve business objectives.
• Expertise in social media analytics tools and ability to interpret data to inform strategy.
• Strong understanding of paid social media advertising principles and campaign management.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

• Competitive annual salary with performance incentives.
• Flexible hybrid work model to balance office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and continuous learning.
• A collaborative and forward-thinking work environment.