Senior Technical SEO Specialist - Remote

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

The search landscape is evolving rapidly. As AI-driven answers increasingly dominate top search results and user reliance on LLMs expands, search engines and AI platforms prioritize sites that deliver exceptional speed, robust structure, and high domain and topical authority. Consequently, a strong technical foundation plays a critical role in ensuring key web pages are efficiently crawled, accurately interpreted, ranked, and cited.

In this environment, a solid technical foundation is essential—it determines whether a website's key pages are effectively crawled, understood, ranked, and referenced.

As a Senior Technical SEO Specialist at Motive, you'll be a core stakeholder in the technical health and structure of our web presence. You'll lead our technical SEO program end to end, from site health & architecture to international SEO and new page launches, as well as incorporate emerging technical AEO/GEO best practices into web structure. You'll also use AI-assisted workflows to find and prioritize the work that will have the most business impact.

You'll partner closely with Web Strategy, Web Engineering, Content, Product Marketing, and Growth Marketing. You'll also work alongside teammates focused on content SEO and AI search, so that technical, content, and AI-search work reinforce each other.

• Lead execution for Motive's technical SEO program, conducting recurring audits covering crawlability, indexation, rendering, redirects, canonical tags, internal link structures, structured data, and page quality.
• Use and help improve AI-assisted workflows that turn crawl and search performance data into a clear, prioritized list of fixes, with human judgment applied before anything ships.
• Make sure priority pages can be accessed, understood, and cited by AI answer engines, covering AI crawler access rules, server-side rendering of key content, structured data, entity signals, and page structure that's easy to extract.
• Identify and resolve content cannibalization and duplication, working with Content and Web to consolidate, redirect, or differentiate pages so each topic has one clear page that ranks.
• Partner with Web Engineering to improve site errors, warnings, and performance issues on key pages & templates, with recommendations tied to impact on traffic and conversion.
• Optimize high-intent product, solution, and industry pages so they rank and convert on non-brand searches.
• Improve information architecture, navigation, and internal linking so our pages connect cleanly and capture long-tail demand.
• Drive technical SEO across our international sites, including hreflang, regional sitemaps, canonical strategy, and localized templates. Partner with regional marketing teams and native-language reviewers so localized pages reflect how local buyers actually search.
• Define technical SEO requirements for new templates, page types, and CMS capabilities, and provide SEO QA for launches, migrations, and redesigns.
• Turn findings into clear, engineering-ready requirements…