Online Brand Manager - CeraVe

A Day in the Life

• Owning the digital shelf:
  Set standards for Cera Ve’s online presence across retailer and pure-player platforms. Audit and improve PDPs, product information, imagery, video, reviews and search visibility.
• Managing the online product portfolio:
  Monitor online assortment and product performance, identify portfolio gaps and growth opportunities, and contribute to new product launches and lifecycle plans.
• Creating content that converts:
  Develop clear, distinctive, platform-appropriate content that helps shoppers discover, understand and choose Cera Ve products.
• Connecting content to commerce:
  Build an ecosystem across brand campaigns, social, influencers, user-generated content (UGC) and retailer pages. Explore social selling opportunities and make it easy for consumers to move from inspiration to purchase.
• Leading advocacy and online events:
  Partner with the Cera Ve Love Advocacy team and influencer agency to plan and activate creator and UGC activity. Develop online events that build engagement and support conversion.
• Driving ecommerce growth:
  Identify opportunities across assortment, visibility, conversion and basket value. Develop plans for online launches, bundles, sampling and promotional activity, then track and optimise results.
• Analysing performance and competitors:
  Use retailer, platform and market data to assess product and category performance, monitor competitor activity, identify trends and recommend actions.
• Building strong partnerships:
  Work closely with Sales, Customer Marketing, Brand, Media, CRM, agencies and retailer contacts to deliver a consistent, high-quality online experience.
• Managing investment and impact:
  Contribute to ecommerce and A&P planning, track activation effectiveness and support sustainable brand growth.

• An ecommerce and digital shelf specialist:
  You understand how shoppers discover and choose products online, and know what makes a PDP effective.
• Experienced with online retailers and pure players:
  You’ve worked with platforms such as Amazon,  or Tik Tok Shop, and can adapt plans to different retailer ecosystems.
• A content-to-commerce thinker:
  You understand how product content, search, social selling, advocacy, UGC, reviews and media can work together to support discovery and conversion.
• Commercial and analytical:
  You’re comfortable interpreting ecommerce and category performance data, analysing competitors and turning insights into clear priorities.
• Creative with a sharp eye for detail:
  You can raise the quality of online assets while ensuring content is compelling, accurate and right for each platform.
• Collaborative and influential:
  You enjoy connecting teams and partners, including advocacy teams and agencies, and getting work delivered.
• Entrepreneurial and proactive:
  You spot opportunities, bring ideas forward and are comfortable building plans in a fast-moving environment.
• A clear communicator and strong prioritiser:
  You can present recommendations confidently and keep multiple projects moving.
• Degree-educated, with relevant experience:
  You bring experience in ecommerce, online brand management, digital shelf, content or a similar role. Experience in beauty, skincare, FMCG, social commerce or working for a pure player or online retailer would be an advantage.

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and…