VP, Content - Europe

Shoptalk is a leading global event series focused on retail and ecommerce innovation. Across five major shows, the organization convenes over 20,000 retailers, brands, and technology companies, along with more than 1,000 speakers who shape how consumers discover, shop, and buy. Shoptalk serves as a central hub for industry leaders to share insights, build partnerships, and explore emerging trends. The events provide a platform where the future of retail is actively discussed, designed, and brought to life, making it an influential destination for professionals seeking to drive change.

The VP, Content - Europe is a full-time, hybrid role based in the City of London, with the flexibility to work from home part of the time. This role leads the content vision and strategy for Shoptalk’s European events, ensuring programming reflects the most relevant and impactful topics in retail and ecommerce. Day-to-day responsibilities include overseeing editorial planning, curating agendas, identifying and securing high-caliber speakers, and managing the end-to-end content development process.

The VP will collaborate closely with marketing, partnerships, and operations teams to align content with event goals and audience needs, and will use data and feedback to continually refine the content strategy. This position also involves representing Shoptalk in the market, staying current on industry trends, and cultivating relationships with senior leaders across retail, brands, and technology companies.

• Strong editorial and content development skills, with experience shaping thought leadership and executive-level programming.
• Proven ability in content strategy and content management, including planning, structuring, and optimizing multi-session event agendas.
• Background in marketing and audience engagement, with the ability to position content to drive attendance, relevance, and satisfaction.
• Experience in leading cross-functional content initiatives, preferably within events, conferences, or media environments.
• Deep understanding of retail, ecommerce, and technology trends in Europe; existing network of senior industry contacts is highly desirable.
• Demonstrated leadership experience, including managing teams, stakeholders, and complex projects under tight timelines.
• Excellent communication and presentation skills, with the ability to interact confidently with C-level executives and external partners.
• Bachelor’s degree or equivalent experience in a relevant field such as Business, Marketing, Communications, or Journalism.