Brand Manager, Innovation GTM & Retailer Strategy

Position: Brand Manager, Innovation GTM & Retailer Strategy-Hero
Location: New York

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win.

Job Summary Church and Dwight is seeking a Brand Manager, Innovation GTM & Retailer Strategy
- Hero, to join our team. As Brand Manager, Go-to-Market, you'll architect and ignite the strategies that bring the Hero to life by building launches that are unapologetically bold, authentically Hero, and deeply resonant with the communities we serve. About the Role You'll own the strategic vision, craft the narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments that ripple across every touchpoint.

From initial concept through retail activation to digital conversation, you'll ensure every launch moves with velocity and lands with impact. This role lives at the crossroads of brand vision, consumer intelligence, creative firepower, and commercial execution—shaping how Hero captivates audiences across channels and wins k Environment:

Hybrid:
This is a hybrid role based in New York City, NY and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays Role Accountabilities and Responsibilities Architect Launch Excellence:
Own the full go-to-market journey for hero initiatives from strategic positioning and creative direction through market retail activation as well as performance evaluation Fuel Brand Momentum & Commercial Success:
Collaborate with Innovation, Creative, Sales, Digital, Integrated Communications, Finance, and Legal to build and deploy plans that drive both business results and genuine brand affinity Craft Compelling Narratives:
Transform product strategies into magnetic creative platforms and campaign stories that spark connection across diverse audiences and markets Lead Flawless Execution:
Synchronize cross-functional partners around launch timelines, asset delivery, and activation roadmaps to ensure cohesive execution and unified brand presence at every consumer touchpoint Bridge Insights and

Innovation: Distill consumer data, behavioral patterns, and cultural movements into sharp insights that shape strategy and fuel breakthrough thinking Steward Budget with Precision:
Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact Rally and Energize:
Deliver presentations that align internal stakeholders and external collaborators, generating ideas, building enthusiasm and commitment around transformative ideas Beauty & DTC Retail Oversight:
Lead marketing initiatives for key beauty retailers, like Ulta, and partner with our DTC channel leads to a disruptive approach to our online presence.  

Education and Experience Bachelor’s Degree in related field (MBA preferred) 6–8+ years steering brand management or go-to-market initiatives (beauty, CPG, or lifestyle category experience highly valued) Beauty and culture-obsessed, always tracking the latest launches and insights. Strong grasp of consumer insights, cultural currents, and the digital landscape Track record of delivering multi-faceted launches from conception through market success Equally comfortable architecting…