Retention product manager в gaming e-commerce

The company operates an international e-commerce platform for game currencies and in-game services. It is a category leader in the US and Europe, with a large global user base and eight-figure annual revenue.

Own, track, analyse, and improve product retention metrics, including Day 1 / Day 7 / Day 30 retention, churn rate, LTV, and related KPIs Develop lifecycle communications across email, push notifications, in-app messaging, onboarding flows, and reactivation campaigns Build and validate hypotheses through A/B testing, behavioural analytics, and qualitative research Identify churn and drop-off points across the user journey and propose practical solutions Align acquisition and retention strategies with product, marketing, and analytics teams Use AI tools for data analysis, communication personalisation, and hypothesis generation and prioritisation Design personalised user engagement journeys based on segmentation and behavioural data Scale retention programmes using CRM/CDP platforms and automation tools

4+ Years of experience in retention, CRM, lifecycle marketing, or growth Proven results improving retention, reducing churn, or increasing LTV, supported by specific examples Ability to independently build funnels, segment audiences, and interpret A/B test results Hands-on experience with analytics and automation tools such as Mixpanel, Amplitude, Braze, Customer.io, Intercom, or similar platforms Practical day-to-day use of AI tools for data analysis, communication development, and insight discovery Experience with e-commerce and/or marketplaces B2+ English Ability to turn data into hypotheses and hypotheses into clear, prioritised tasks

Remote-first setup; work from anywhere, with a focus on outcomes and clear expectations Flexible payment options in EUR / USD / RUB / USDT, discussed individually