Director of Marketing Job Troy New York USA,Marketing / Advertising / PR

About

The Role

Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists that empowers them to discover the medicines of the future. We serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We're a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations.

About

The Role

Key Responsibilities Product & Content Marketing

Develop a voice of customer (VOC) program to extract messaging to use in our product and content marketing initiatives
Create compelling messaging for the Drug Hunter platform working with the Science and Sales team for targeted outbound content
Work with the marketing team on digital channel initiatives to amplify our content and on account-based & lifecycle programs with segmented messaging
Partner with Sales to maintain our segmented target account list, and design the approach for each segment type

Product Launch

Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
Create reports in Hub Spot to track launch success and areas for improvement on future launches

Sales Enablement

Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
Ensure sales enablement assets are designed for reuse across reps, accounts, and/or ICPs
Develop customer proof with the Sales and Science teams including customer stories, use cases, and user tips to provoke intrigue in the product

Messaging

Take VOC, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year

Requirements

Advanced degree in science required (Ph.D. a plus)
8+ years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required. SaaS experience a plus.
Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
Demonstrated case study or customer story portfolio
Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
Comfort working directly with scientists and technical subject matter experts
Account-based marketing experience preferred;
Hub Spot familiarity is a plus
Travel up to 20%

Benefits

Drug Hunter provides industry-leading benefits, including the following:

Competitive salary, variable compensation, and equity
Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
Short-term disability and long-term disability insurance
Cancer and critical illness coverage
Up to 12 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
401(k) + employer match (3-5%)
Home office set up stipend for fully remote employees
Learning and development support
Generous and flexible vacation and leave policies