Brand Manager, PriorityPet Urgent Care; Remote) Alliance Animal Health Charlotte, NC, US Workplace ago

Alliance Animal Health is seeking a Brand Manager to lead and grow the Priority Pet Urgent  Care (PPUC) brand,with a focus on B2B veterinarian recruitment marketing, increasingbrand awareness and consideration, and generating a strongpipelineof prospective partner doctors.

The Brand Manager willbring the PPUC brand strategy to life throughintegratedmarketingcampaigns, social media,and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will alsoleadthe stand-up and ongoing management of corporate social media channels (Instagram, Linked In, Facebook) to expand reach, engagement, and brand visibility.

The ideal candidate is both strategic and hands-on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They arestrong storytellerswho can create compelling content,leverage data-driven insights to strengthen brand performancetosupport business growth andhavea passion for engaging professional audiences.

Brand Strategy & Positioning

• Support and evolve thebrand positioning and messaging for
  
  Priority Pet Urgent  Care, focused on attracting veterinary professionals andbuildingthe pipeline ofdoctorpartnerswhoareinterestedin building their own urgent care hospitals.

• Ensure aconsistent, differentiated brand presence across all digital and recruitment marketingtouchpoints.

• Maintain and evolvebrand guidelines, messaging frameworks, and value propositionstailored to veterinarianaudiences.

• Act as a brand steward, ensuring all communications reinforcebrand credibility, trust, and awareness.

Social Media Strategy & Management

• Lead the creation, launch, and ongoing management of PPUC corporate social media channels(Instagram, Linked In, Facebook)

• Develop and execute acontent strategy that builds brand awareness and engages veterinary professionals.

• Create and manage a consistent cadence oforganic content, storytelling, and campaignamplification.

• Monitor social performance andoptimizeforreach, engagement, follower growth, and content effectiveness.

• Stay current onplatform trends, content formats, and audience behaviors to continuously evolvestrategy.

Content & Brand Storytelling

• Develop andoptimizeprofessional veterinarianfocused content including social posts, campaigns, landing pages, and recruitment materials.

• Lead storytelling efforts highlightingcareer paths, ownership opportunities, and the PPUCpartnershipmodel.

• Ensure messaging clearly communicates thevalue proposition for veterinarians considering urgent careownership.

• Partner with internal stakeholders to bring forwardauthentic stories and thought leadership content.

Events,Brand Experiences & Industry Engagement

• Support execution oftrade show and industry event marketing strategies to increase awareness and consideration of Priority Pet Urgent  Care among veterinary professionals.

• Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward eventactivations.

• Measure event performance andoptimizeparticipation usingengagement metrics, lead quality, and post-event conversioninsights.

• Support the planning and execution ofsignature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience.

Digital Marketing & Channel Optimization

• Partnerwiththeperformanceteam togrowthepipelineofpartnerdoctorsthroughpaidmedia campaigns(Google Ads, paid social, and more).

• Align brand campaigns withSEO, content strategy, and digital discoverability best practices.

• Use insights to continuously improvechannel mix, creative performance, and audience targeting.

Analytics &KPI Measurement

• Track and analyze performance across campaigns and channels, including engagement, lead…