Senior Developer Content Marketing and Communications Specialist

Location:

Home-based/ Hybrid - Netherlands

Position Summary:

The Senior Developer Content Marketing and Communications Specialist will be a key individual contributor within the Partner Marketing and Communications team, owning critical components of the developer content strategy and contributing cross-team. This role is instrumental in modernizing the Bentley Developer Network (BDN) program by developing and leading the execution of compelling content and communications that resonate with individual developers, startups, academic institutions, and technology partners.

Why This Role Matters:

This role is critical for unifying Bentley’s messaging to developers and leading the content strategy that ensures the strategic vision for the BDN program is clearly communicated and resonates with the target audience. By providing dedicated content marketing and communications leadership for developer initiatives, this position accelerates ecosystem growth, improves operational efficiency, and strengthens Bentley’s position as a partner of choice for developers building the future of infrastructure.

It directly supports the program's goal of moving from a high-touch to a low-touch onboarding process by enabling self-service content and clear, automated communication.

Responsibilities:
• Developer Program Content Strategy & Communications Leadership:
Lead the development of internal and external communications assets, content, and messaging strategies that build awareness of and drive engagement with developer-focused events, including hackathons, Developer Days, and workshops. All content developed will align with the strategic direction and program models defined by the Developer Community Events and Program Manager, who coordinates these events. Partner strategically with the Developer Community Events and Program Manager to plan, source, and create marketing and communications content that actively fosters developer community engagement and provides clear pathways for continued participation with Bentley.

Own the content strategy and editorial calendar components for developer programs, ensuring alignment with broader ecosystem growth objectives. Drive the creation of key content assets for BDN modernization initiatives, including website copy, e-book content, and announcement materials.
• Advanced Technical Content Development & Storytelling:
Lead the creation of technical and marketing content and promotional assets that support the developer community and broader ecosystem goals, leveraging technical input from Business Development Leads and Technical Content Leads. Translate complex technical concepts related to APIs, SDKs, developer tools, and platform capabilities into clear, compelling narratives and user-friendly content, such as advanced tutorials, in-depth case studies, and thought leadership articles.
• Developer Journey & Ecosystem Content Ownership:
Coordinate and optimize content contributions for the community platform and experience, ensuring a cohesive and intuitive developer journey aligned with the community strategy established by the Developer Community Events and Program Manager. Influence within the team and across immediate stakeholders to align content initiatives with broader strategic goals. Significantly contribute to dedicated ecosystem campaigns by developing content that integrates developer narratives and achievements, providing content that highlights  industry-specific challenges and partner solutions .
• Data-Driven Content Optimization &

Innovation: Implement and refine new content and communications tactics informed by the program data and analytics managed by the Developer Community Events and Program Manager, continuously optimizing for reach, engagement, and…