Director, Consumer Banking & Marketing Integration

Hybrid

Charlotte, NC

Full time

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

This role is based in our Charlotte office on a hybrid schedule in a few days a week with some remote work.

The Director, Consumer Banking Marketing Partnerships plays a pivotal role in connecting Marketing and Consumer Banking leadership. This individual helps ensure that priorities are aligned, stakeholders are engaged, and marketing’s value is clearly understood across the organization. By bringing together diverse teams, leveraging data-driven insights, and translating complex initiatives into compelling business narratives, this leader enables stronger decision-making, deeper collaboration, and improved business outcomes.

• Serve as the primary marketing relationship owner for Consumer Banking businesses, including Bank and Invest.

• Build trusted partnerships with senior business leaders to understand priorities, growth objectives, customer needs, and key initiatives.

• Ensure marketing activities remain aligned to business goals and that stakeholders have visibility into priorities, progress, risks, and results.

• Partner across Marketing to translate business needs into actionable briefs, initiatives, and communications.

• Act as the connective tissue across business, marketing, analytics, technology, product, and design teams to support alignment and successful execution.

• Champion a cohesive and compelling narrative regarding marketing initiatives, investments, outcomes, and business impact.

• Lead and influence cross-functional teams across Marketing, Business, Technology, Analytics, Product, Operations, and Design.

• Facilitate collaboration, prioritization, and decision-making across multiple stakeholder groups.

• Build alignment among teams operating within a highly matrixed environment while balancing competing priorities.

• Drive clarity and accountability by connecting stakeholders to shared objectives and business outcomes.

• Foster strong working relationships that enable efficient execution and problem-solving across functions.

• Own the development of executive-level narratives that articulate marketing’s contribution to Consumer Banking objectives.

• Partner closely with analytics and marketing teams to synthesize complex data into clear business insights and recommendations.

• Lead recurring business reviews, presentations, scorecards, and executive updates that communicate performance, opportunities, risks, and key learnings.

• Ensure senior leaders have consistent visibility into major marketing initiatives, investments, outcomes, and future priorities.