Performance Marketing Lead

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟱𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱.𝟱-𝟲𝟬 𝗟𝗣𝗔)

Experience:

5+ yrs

Location:

United States, REMOTE(UNITED STATES), USA

Job Type: Full-time

We are looking for a hands-on
Performance Marketing Lead
to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels.

This is an execution-focused role for a highly analytical marketer who enjoys working directly in campaigns, testing new strategies, analyzing performance data, and turning insights into measurable business results. You will manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams.

The ideal candidate combines a
scientific approach to marketing experimentation with strong execution discipline
. You should be comfortable forming hypotheses, running structured tests, measuring outcomes, documenting learnings, and quickly applying successful strategies to improve growth.

• Build, launch, manage, and optimize campaigns across
  Google Ads, Microsoft Ads, You Tube, Tik Tok, Meta, and other relevant platforms
  .
• Manage Google Ads campaigns across
  Search, Display, Shopping, and Performance Max
  .
• Monitor campaign performance daily, including
  CTR, conversion rate, CPC, CAC, ROAS, and cost per registration
  .
• Manage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.
• Continuously refine
  audience targeting, keywords, bidding strategies, campaign structures, and messaging
  based on performance data.
• Provide clear weekly performance reports with actionable insights and recommendations.

• Design and execute
  structured marketing experiments
  across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
• Document experiment hypotheses, methodology, results, learnings, and measurable business impact.
• Conduct regular performance reviews to identify winning strategies and define future testing priorities.
• Scale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.
• Maintain a continuous testing and optimization roadmap focused on improving acquisition efficiency and revenue.

• Analyze advertising performance at the
  creative and asset level
  to identify winning concepts and detect creative fatigue.
• Provide data-driven feedback to creative teams on messaging, hooks, offers, formats, and concepts that are driving results.
• Partner with creative strategists to continuously develop and test new advertising assets.
• Collaborate with Product and Design teams on
  landing page optimization and A/B testing
  .

• Analyze the complete customer acquisition funnel, from
  ad click and landing page engagement through registration and paid conversion
  .
• Identify conversion drop-offs and recommend improvements across the customer journey.
• Work with Engineering teams to improve registration flows, tracking, attribution, and conversion performance.
• Share actionable funnel insights with Product, Engineering, Sales, and other relevant teams.
• Collaborate cross-functionally to solve growth challenges and improve overall customer acquisition efficiency.

• Set up and maintain accurate marketing tracking using
  Google Analytics 4, Google Tag Manager, and native advertising platform reporting
  .
• Monitor key performance indicators including impressions, clicks, conversions, CTR, CPC, CAC, ROAS, and cost per registration.
• Ensure data accuracy and integrity across…