Director, Marketing Programs | Remote

Position: Director, Marketing Programs | Remote, USA
The Director, Marketing Programs is responsible for developing and leading Optiv's enterprise marketing programs and events strategy, overseeing a comprehensive portfolio of corporate, national, regional, partner, client, and internal events that support revenue growth, market differentiation, client engagement, and brand visibility. This role provides strategic direction across integrated marketing programs and curated experiences while driving alignment among Marketing, Sales, Services, GTM, Partner Alliances, executive leadership, and external stakeholders.  

The Director establishes the vision, governance, investment strategy, and performance standards for Optiv's full events portfolio. This leader ensures programs deliver measurable business outcomes, strengthen partner relationships, accelerate pipeline creation and conversion, and enhance Optiv's market presence. The role oversees a team of marketing professionals, external agencies, and contractors and manages multi-million-dollar budgets, sponsorship investments, and partner funding opportunities. The role is also responsible for MDF generation in connection with the events portfolio.
** How you'll make an impact
*** Establish and lead Optiv's enterprise marketing programs and events strategy in alignment with corporate growth objectives, go-to-market priorities, national campaigns, regional business needs, and brand initiatives.
* Own Optiv's full events portfolio, including corporate, national, regional, partner-sponsored, client, executive engagement, industry, internal employee, and corporate social responsibility events and experiences. Own all event prospectus motions.
* Develop a multi-year roadmap for marketing programs and events that drives pipeline growth, customer engagement, partner alignment, and market differentiation.
* Establish portfolio governance, prioritization, investment criteria, operating standards, and measurement frameworks to maximize business impact and return on investment.
* Ensure consistent brand experience, operational excellence, and measurable outcomes across event types, audiences, and geographies.
* Serve as a trusted advisor to senior and executive leaders, including the CMO, CRO, Sales, Services, and Partner Alliances leadership, on program strategy, audience engagement, and investment decisions.
* Lead the planning, execution, and measurement of integrated corporate, national, and regional marketing programs that support solution priorities, industry focuses, partner objectives, and revenue goals around all corporate marketing events (like Optiv Cons, industry conferences and partner end user conferences) and the regional marketing event portfolio, and other events as assigned.
* Design and deliver curated marketing experiences tied to national campaigns, corporate initiatives, regional growth opportunities, and partner-aligned activities.
* Partner with Demand Generation, Partner Marketing, Field Marketing, Brand and Communications, Creative, Digital Marketing, Content, and Marketing Operations to create coordinated customer journeys and scalable program strategies.
* Collaborate with Sales GTM leadership, Area Vice Presidents, and Regional Sales Directors to identify business needs and deliver programs that support pipeline development, acceleration, and conversion.
* Oversee event prospectus development, sponsorship packages, budget creation, contract negotiations, reconciliation, event recaps, and post-event performance reporting.
* Own strategic oversight of Optiv's company merchandise program, including budget, vendor relationships, product strategy, inventory, and internal support.
* Own the overall marketing program budget and MDF forecast. Partner closely with Partner Alliances on MDF generation, including other funding sources like DDF/PDF/BDF.
* Build and strengthen strategic relationships with OEM partners and alliance organizations to expand co-marketing opportunities and optimize Marketing Development Funds (MDF), Co-Op, and Business Development Funding (BDF).
* Lead the development of joint marketing plans that support key business initiatives, technology plays, solution priorities, and co-innovation opportunities.
* Collaborate with executive leadership to define event objectives, target audiences, desired outcomes, and high-impact customer and partner experiences.
* Develop executive round tables, advisory forums, and industry-facing engagements that deepen relationships and generate actionable business insights.
*…