Senior Coordinator, Social Media Content

We are Tennis!

The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate.

As a Senior Coordinator, Social Media Content, you will

• Work closely with the team to assist in creating and publishing platform-specific content while ensuring brand voice is maintained across channels. This includes live tournament coverage around the tennis calendar.
• Manage campaigns and collaborate internally around various US Open initiatives, including theme art, media day, food & beverage, and merchandise
• Follow social media best practices by platform; optimize content for each social platform in terms of sizing, relevance, and timing.
• Assist fellow content producers and take part in regular brainstorming and pitch sessions.
• Maintain a clean, organized content calendar for the broader social media team.
• Maintain quality control procedures and ensure all copy is fact-checked and images are brand-appropriate while adhering to brand standards and established voice across platforms.
• Detail the success of social media campaigns by analyzing key metrics to drive new and existing strategies.
• Monitor conversations with fans, brands, and influencers for intentional engagement opportunities.
• Ensure all content is properly tagged (e.g., handles, hashtags, tracking tags, geo-location, etc.) and correct links are used.
• Help grow reach and engagement across US Open & USTA social media platforms, with a focus on pro tennis and US Open content.
• Leverage data to make or adjust content for improved performance.
• Other duties as assigned.

• Bachelor’s degree or degree in progress
• 3-5 years of experience in social media and/or digital marketing.
• Strength in real-time storytelling content across social media platforms, including Instagram, Facebook, X, and Tik Tok.
• Excellent communication skills, both written and verbal.
• Ability to work cooperatively, creatively, and efficiently in a fast-paced, dynamic environment.
• Knowledgeable about professional tennis, the US Open, entertainment & pop culture; experience in professional sports is helpful.
• Strong content editing and creation skills are a plus, utilizing Adobe Photoshop, Premiere Pro, WSC Software, Slate, and Content Management Systems.
• Available to work nights & weekends as needed.
• Available to travel domestically and internationally as assigned
• Available to work in-person for the duration of the US Open Tennis Championships in Flushing Meadows, NY.
• This position is designated as "hybrid/flex" in New York City, and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits
  designed to meet your unique needs:
  Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize
  :
  Generous paid…