Social Media Content Marketing Specialist

Location:

Remote

Reports to:

Director of Marketing

Employment Type:

Full-Time

Transform Paradigm’s long‑form ideas, insights, and video content into a high‑quality, high‑velocity stream of multi‑channel social media assets that strengthen brand authority, deepen audience engagement, and consistently improve the performance of our marketing ecosystem.

This role requires strong fluency with AI tools (ChatGPT, Descript, Hub Spot AI, etc.) to accelerate drafting, repurposing, clipping, and content refinement.

Paradigm exists to help individuals and families move forward with financial certainty, vitality, independence, and freedom, and we are entering a pivotal moment of growth where our intellectual property, video assets, and thought leadership need to scale across every major platform. Content is central to that growth.

As our Content Marketing Specialist, you will own the systems and execution that determine how the world experiences Paradigm — making this one of the highest‑leverage marketing roles in the company.

A-Players thrive on clarity and challenge. Success in this role means:

Deliver 20–25+ high‑quality, platform‑ready content assets per month with 95%+ on‑time delivery, ensuring each piece supports a defined business goal such as:

• Lead magnet promotion
• Webinar/event registration
• Nurture campaign engagement
• Wealth Strategy awareness

You will be responsible for increasing engagement rates across core platforms by 20–30% through strategic repurposing, stronger hooks and creative testing, consistent performance optimization while improving downstream action including:
Link clicks, landing page traffic and email opt‑ins.

Own organic social lead generation by building and optimizing a multi‑channel content system that produces measurable conversion into Marketing Qualified Leads (MQLs) through:

Gated content, webinar/event signups, lead nurture sequences, and CTA‑driven content journeys.

Success is defined by consistent contribution to the marketing pipeline—not just reach.

Provide monthly reporting that connects content performance to:
Lead volume, MQL progression, campaign attribution, top‑performing content themes.

Maintain content output that is polished, on‑brand, and strategically aligned, requiring fewer than 5% of assets to be revised for quality or accuracy.

Reduce turnaround time from raw asset → publish‑ready content by 25%+ through improved systems, templates, and asset organization.

Create and maintain a searchable, scalable asset library of clips, templates, thumbnails, and reusable content building blocks.

• Translate strategy into daily publishing across social, email, and digital channels
• Move content from idea → draft → polished asset independently, without micromanagement
• Use AI tools for ideation, first‑pass drafting, summarization, and content refinement

You own planning, scheduling, publishing, and optimization across Facebook, Instagram, and You Tube.

Responsibilities include:

• Writing platform‑specific captions, hooks, scripts
• Editing short‑form video clips (cutting, formatting, overlays, captions)
• Creating simple graphics in Canva
• Monitoring comments and supporting community engagement
• Tracking performance and reporting insights

• Turn long‑form content (videos, webinars, interviews, articles) into short‑form clips, carousels, graphics, and micro‑stories
• Use AI‑assisted clipping, transcription, and drafting to accelerate production
• Maintain a…