Paid Media Manager

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Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.

We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.

Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at  . #QSYS

Work location:

• This position may be based anywhere in the United Statesand includes travel as part of the responsibilities.

This role will lead and execute paid media strategy across all three business segments in AIS. They will work closely with marketers to translate business objectives into effective paid media strategies, identify the right audiences and channels and optimize performance through data-driven insights. The role will combine strategic thinking, hands-on execution, and performance analysis to maximize the impact of paid media investments.

Develop and execute paid media strategy - Collaborate with campaign and business segment marketers to translate business priorities into paid media strategies. Manage multiple campaigns and audience across AIS business segments and recommend paid media channels, audiences, budgets, and testing strategies to meet campaign strategy and objectives.

Analyze and optimize marketing performance - Own ongoing campaign performance and optimization against established KPIs, including lead volume, cost efficiency, engagement, and conversion. Analyze performance across campaigns to diagnose issues and identify opportunities for improvement. Develop and execute test plans across areas such as bidding, budget allocation, audiences, creative, messaging, and landing pages, using insights to continuously improve performance.

Communicate performance insights - Develop campaign reporting frameworks and translate performance data into clear insights and actionable recommendations. Communicate campaign performance and key learnings to stakeholders, and share best practices that improve paid media effectiveness and qualified demand across the organization.

Drive best practices & experimentation - Develop and maintain repetatble processes, documentation, and best practices that improve the consistency and effectiveness. Stay current on platform, search, and industry developments, and apply relevant learnings and best practices to continuously test new channels, improve performance, impact.

• Proficiency in managing and optimizing campaigns across platforms such as paid search, paid social, and paid display, including audience targeting, budget allocation, testing, and conversion improvement.
• Strong data-driven mindset with a clear understanding of digital marketing KPIs and channel performance metrics, with the ability to interpret content, paid media attritubion and conversion data and translate findings into clear actionable recommendations.
• Ability to work independently, manage competing priorities, and move initiatives from strategy through…