Director of Brand and Marketing Strategy

Remote

At gFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.

The application window will be open until at least October 12th, 2026
. This opportunity will remain online based on business needs which may be before or after the specified date.

gFiber is seeking a seasoned, strategic, growth-minded and pragmatic leader to join the Customer Engagement leadership team as the Director of Brand & Marketing Strategy. This role operates at the nexus of brand, product, growth marketing, and corporate communications, and is accountable for driving accelerated customer and market growth through excellence in brand strategy, go to market planning and execution, and communications.

While leading the Brand organization, the successful candidate will go well beyond the creative elements of our brand and must be digitally-astute, acquisition-focused, entrepreneurial and operationally minded. Reporting to the Chief Growth Officer, this position is highly visible and requires frequent, direct engagement with the Chief Executive Officer as well as the Chief Operating and Chief Product and Technology Officers on the company’s most critical strategic initiatives.

The ideal candidate is results-oriented with an entrepreneurial ownership mindset, collaborative, analytical and creative. This executive will architect brand, growth and communications strategies and lead a multi-disciplinary team to operationalize brand initiatives across the entire organization.

• Chief storyteller:
  Lead a team of writers, designers, artists, publicists and creatives, to craft and evolve gFiber’s differentiated brand narrative and visual identity system. gFiber, the most celebrated internet provider in the US, is a league of its own; in contrast to industry norms, we act thoughtfully and distinctly different from the rest of the industry and need to look different as well
• Through cross functional collaboration and partnership, ensure the brand story is promulgated across all touchpoints including customer communications, website, e-commerce and other digital platforms, sales, direct mail and email
• Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims
• Direct creative production across all media (video, digital, out of home, direct mail), managing budgets, internal teams, and third-party vendors to deliver high-impact, brand-compliant creative assets.
• Serve as advisor to colleagues in media planning, media mix and sponsor ships
• Establish brand governance and safeguard strategic consistency in all internal and external-facing content, from large-scale campaigns to direct customer touchpoints
• Directly manage press, public relations and significantly growing social media and influencer channels
• Identify and execute marketing plans to drive significant year over year residential and commercial customer growth
• Determine go-to-market strategy and plans for robust growth in existing and expansion markets as well as innovative, breakthrough internet products, including multi-gig internet, value added services, and differentiated customer experience initiatives.
• Provide direction across enterprise for growth strategies and product roadmap based on primary and secondary consumer research,…