Mobile Marketing Operations Manager, Firefox

Mobile Marketing Operations Manager, Firefox
Remote Canada

Why Mozilla?
The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute  open-source  software that enables people to enjoy the internet on their terms.

About this team and role:
The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross‑functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Mobile Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution. They will translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives.

They will also improve execution quality and team scalability by developing stronger processes, automation and AI‑assisted workflows.

What you’ll do:

Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency.
Translate approved lifecycle campaign briefs into executable plans and support hands‑on campaign execution across key moments in the user journey.
Support the execution of product launches and other priority growth initiatives by coordinating work streams, cross‑functional handoffs and operational follow‑through.
Own shared localization, quality assurance and operational readiness workflows across supported work streams, identifying and escalating blockers and risks before they affect delivery.
Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions.
Develop scalable processes, automation and AI‑assisted workflows—including solutions using Claude Code and Cowork—to improve execution consistency and reduce coordination overhead.

What you’ll bring:
5+ years of experience in marketing operations or a similar role.

Experience with mobile growth or ASO, including metadata optimization and creative experimentation.
Experience coordinating and executing multi‑step marketing programs across multiple work streams, stakeholders, timelines and dependencies.
Strong operational judgment, organization and attention to detail, with the ability to prioritize effectively and work independently.
Experience creating repeatable processes, workflows and documentation that improve execution quality and efficiency.
Commitment to our values:
Play to win
Build for people first
Decide and deliver
Ship, learn, repeat

What will help you stand out:
Comfort working with performance data, including campaign measurement, experiment analysis and reporting.
Experience building automated and AI‑assisted workflows using Claude Code, Cowork, or similar tools.

What you’ll get:
Generous performance‑based bonus plans for all eligible employees - we share in our success as one team
Rich medical, dental and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all‑company wellness days where everyone takes a pause together
Country‑specific holidays plus a day off for your birthday
One‑time home office stipend
Quarterly well‑being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc.

- varies by country)

About Mozilla
Mozilla exists to build the Internet as a public resource accessible to all because we believe that open…